 RAIN 6/8: Clear Channel showcases online gains; says online adds up to 15% to some stations ·Jun 8, 11:38 AM COMPANY ANNOUNCES LISTENER SURVEY WITH ANDO, UPDATES NET PLAYERClear Channel delivered a series of updates today, touting online listener growth and announcing the completion of a listener survey with Ando Media. 22 million people tune in to Clear Channel stations online every month according to Ominture, Inc. Clear Channel said this online audience adds an extra 15% of listenership to some terrestrial stations.
Clear Channel and Ando Media also announced the completion of a listener survey for advertisers, coined The Demographic Lab. The online survey enjoyed a participation rate of over 50% of the Clear Channel online listeners Clear Channel’s mobile application iHeartRadio is also seeing strong listenership: the company said today that 20% of users who downloaded the application to their iPhones tune in weekly — a high rate compared to other iPhone applications, according to data from Pinch Media — and a user’s listening time averages at 99 minutes per week. Meanwhile, iHeartRadio’s Internet player has been updated with Adobe Flash technology. The player now accesses more than 350 streaming AM/FM broadcasts and features on-demand content, song lyrics and news feeds. For more on all of Clear Channel’s digital updates, read the company’s press release here. NET AD REVENUES SLOW IN FIRST QUARTER, ANALYSTS STILL PREDICT GAINSInternet advertising revenues dropped in the first quarter, though the slow down is not as pronounced as the drops in traditional media. Online ad revenues totaled $5.5 billion in the first quarter, down 5% from the fourth quarter’s $6.1 billion total.
The data comes from the Interactive Advertising Bureau and PricewaterhouseCoopers, which stated, “We’re confident that growth will resume as the U.S. economic climate improves. Interactive advertising is the most accountable way to reach consumers—and in this economy, digital media will be a core component of any successful marketing campaign.” Additionally, most analysts reportedly still predict gains for Internet ads this year, despite this initial drop. Online advertising increased 11% overall in 2008. For more, read CNET’s coverage here. SCREENSHOTS SURFACE OF LAST.FM ON XBOX 360 Microsoft recently announced the incorporation of Last.fm on Xbox 360 gaming devices (RAIN coverage here). While there’s still no release date for this feature, screenshots have arisen of Last.fm on the Xbox 360. Check them out at Kotaku here.
977 MUSIC LAUNCHES iPHONE APPIndependent webcaster 977 Music has debuted an application for Apple’s iPhone and iPod Touch devices. The free application streams 977 Music’s online radio stations including The Hitz, The 80’s, Classic Rock, Oldies and more. For more, check out 977 Music’s press release here.BUILD YOUR OWN WI-FI RADIO WITH ROUTER, DIY INSTRUCTIONSDon’t have the cash for those fancy tabletop Wi-Fi radios? Or perhaps looking for a technological challenge? You may want to try your hand on this: Jeff Keyzer of mightyOhm has constructed his own Wi-Fi radio using an ASUS WL-520gU router, some wood, and a lot of know-how. Fortunately, he’s posted a handy 10-step “How To” set of instructions at mightOhm (here), in case you’d like to follow in his footsteps. Find more at Engadget here.
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CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
asked to volunteer, and will provide stations with a “real-time snapshot of key demographic information for their station.” The companies did not release any findings of the survey.
