 RAIN 6/17: Country fans' lower at-home connectivity creates challenges for labels ·Jun 17, 12:53 PM CMA ADVISES “DUAL MARKETING PLAN” TO REACH BOTH OFFLINE AND ONLINE FANSHalf of country music fans don’t have a broadband Internet connection at home, according to a recent Country Music Association study. That’s way below the national average: 80% of homes in the U.S. have a computer and 92% of those are connected to the Internet. More-so, of those country fans without web access at home, 42% don’t even want it.
Labels see that they now must engage fans through traditional media alongside promotional efforts online. In fact, the CMA study encourages labels to develop “dual marketing plan[s],” so as to reach both online and offline fans. Some fear this won’t be enough though. “If a sizable [portion] of our audience has no access online, then we’re out of business,” said Capitol Records Nashville President and CEO Mike Dungan. For more, check out the Washington Post’s coverage here. LIVE 105 TO BROADCAST CROWD-SOURCED MUSIC STREAM FROM JELLI.NETSan Francisco’s Live105 (105.3 FM KITS) will be broadcasting crowd-sourced playlists on Sunday, June 28, using Jelli.net’s new, just-launched online service. This user-decided programming can be heard from 10PM to 12AM on the 28th. Users vote for songs they’d like to hear next on Jelli’s website (here). Songs that get more votes move up the queue and get closer to airplay, while tracks that get negative votes move down. Users can also rate currently playing tracks and chat with other listeners. It all happens in real time, too. Jelli’s co-founder and CEO Michael Dougherty says more “big stations in big cities” will be broadcasting Jelli’s content on-air soon. Jelli streams listeners’ choices 24/7 online.
SIRIUS XM iPHONE APP COMING TOMORROW, SAYS COMPANY’S CUSTOMER SERVICESirius XM’s customer service has been informing customers that the satellite radio company’s long-expected iPhone application will be available tomorrow, June 18. All Premium Sirius Internet radio subscribers can download and access content on the new app for free, while Basic Online Service customers must first upgrade. For more, check out Seeking Alpha’s coverage here.
KCRW LAUNCHES THREE iPHONE APPSPublic radio station KCRW has launched three iPhone applications. The first, “KCRW Radio,” streams the station’s simulcast — like most iPhone radio applications — and offers access to on-demand content. The other two feature video content from radio shows Morning Becomes Eclectic and Good Food. The “In Studio” app offers video from artist performances on the Morning Becomes Eclectic show, while the “Good Food” app will stream interviews with top chefs and other content.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
Great! ) thanks
— Jim Stone · Aug 12, 02:56 PM · #