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NPD: "Tweeters" almost twice as likely to listen to Net radio as others online

Posted on: 06/24/2009

STUDY SAYS 41% OF TWITTER USERS LISTEN TO NET RADIO, AND THEY BUY MORE MUSIC

Probably not too surprising, but an NPD Group study shows that users of the micro-blogging service Twitter are “much more likely than average Web users to be engaged in online music activities.”

The research firm says 41% of Twitter users listened to online radio in the first three months of 2009 (NPD says only 22% of all Web users are Internet radio listeners). In fact, those who “tweet” were twice as likely to visit streaming music-recommendation service Pandora than the average Web user.

NPD further reported that a third of Twitter partisans listened to music on a social networking site, and were twice as likely as average Web users to have visited MySpace Music.

There was also some good news for labels and music retailers, as both (A) music buyers were more likely to be Twitter users than non-music buyers; and (B) Twitter users spent more on average when buying music than non-Twitter users.

Russ Crupnick, entertainment industry analyst for NPD, commented, “Twitter has the potential to help foster the discovery of new music, and improve targeted marketing of music to groups of highly-involved and technologically savvy consumers, but it has to be done right. There must be a careful balance struck between entertainment and direct conversation on one hand, and marketing on the other.”

Read NPD’s press release here.

FLYCAST MOBILE USERS CAN GET SAME INTERFACE ON DESKTOPS WITH NEW APP

Internet radio’s long-awaited leap to mobile devices will likely prove a historical turning point for the industry (just see what the iPhone app did for Pandora!). Now FlyCast is bringing it back the other way by porting its mobile app to desktops!

The new FlyCast DeskTop recreates FlyCast’s mobile Internet radio app on PCs and Macs. A PCWorld review reports the app “uses the Adobe AIR platform, and looks much like what you’d see if you used the program on your iPhone, BlackBerry or G1.” Read more about it in PCWorld here and download the app here.

SQUEEZEBOX TO DEBUT TOUCHSCREEN-EQUIPPED DEVICE

Logitech, makers of the popular at-home Internet radio and music streaming Squeezebox line, are reportedly set to introduce the Logitech Squeezebox Touch. Tech site Slashgear reports it’s “a WiFi-connected base-station controller with 4.3-inch color touchscreen and integrated stereo speakers,” and can be “both integrated with an existing setup as well as be used to access online music and internet radio.” No word on release date or price. Additionally, two other Squeezebox devices, the Duet and the Boom, will reportedly be upgraded as well. There’s more here.

VERIZON, T-MOBILE PROMISE NEW ANDROID SMARTPHONES THIS YEAR

U.S. carriers T-Mobile and Verizon both plan to add to the growing smartphone field by introducing new phones which use the Google Android platform and which will be manufactured by Motorola. T-Mobile also announced a new HTC-made Android phone, the myTouch 3G, a follow-up to the G1, released last year. Several carriers around the world, including Vodafone, Sprint Nextel Corp. and China Mobile Ltd., are already carrying or are planning to carry Android devices, according to a Wall Street Journal story here.



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