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WMG chief admits label's lack of Internet plan damaged industry
·Nov 15, 02:28 PM
Posted by: Paul Maloney

From PCPro’s MacUser (UK): "The boss of Warner Music has made a rare public confession that the music industry has to take some of the blame for the rise of p2p file sharing.

"Speaking at the GSMA Mobile Asia Congress in Macau, Edgar Bronfman told mobile operators that they must not make the same mistake that the music industry made.

"‘We used to fool ourselves,’ he said. ‘We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won

"‘The sad truth is that most of what consumers are being offered today on the mobile platform is boring, banal and basic,’ he said… ‘Any player in the mobile value chain who thinks they can provide less than a great experience for consumers and remain competitive is fooling themselves.’"

Read this MacUser story online here.



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