 RAIN 6/25: Google selling ads in mobile apps; FlyCast creates unique WEEI app ·Jun 25, 11:53 AM GOOGLE ADSENSE COULD HELP MONETIZE YOUR MOBILE APP Google announced yesterday it’s now selling ads that display in apps that run on the Apple iPhone and for phones based on Google’s Android platform.
Google already sells ads that appear next to mobile search results and on independent mobile Web sites, as it does online. But with the new AdSense for Mobile Applications, companies with mobile apps can earn revenue by tapping Google’s vast network of advertisers and displaying text and image ads within those apps. Naturally, the system targets the advertising based on context (see the screenshot). The company is reportedly considering allowing advertisers to bid for placement on certain apps. Read more in the San Jose Mercury News here and MediaPost here. FLYCAST WEEI iPHONE APP CAN “REWIND” AUDIO AND LINKS TO TWITTER Mobile net radio tech firm FlyCast has developed the new iPhone app for Entercom’s WEEI/Boston, the country top-rated sports radio station.
The app, besides streaming WEEI programming, allows users to “rewind” up to two hours of audio, and the interface directly accesses Twitter for listener feedback and conversation. The app will also offer certain WEEI programming as “on-demand” options. And, judging by the screenshot, there’s ads right there in the app. RADIOTIME TUNER WIDGET ADDED TO VIZIO INTERNET HDTVsVizio has added RadioTime’s Internet radio widget to its multimedia new Connected HDTV platform. RadioTime provides a tuner system for Internet radio, so Connected HDTV users will be able to access Internet radio along with a variety of other online content — while viewing television or recorded video, if desired. RadioTime provides its tuner to other consumer device manufacturers like Kodak, Logitech, Cisco and Sonos. RadioTime also powers the WunderRadio iPhone app. Read more in PC World here.CARS.COM BLOGGER REVIEWS SIRIUS XM ON iPHONE: GREAT DISPLAY & INTERFACE, HORRENDOUS SOUND QUALITY“I couldn’t turn hard rock songs up loud enough at all. The sound would distort, and there was little to no low-end bass,” writes Cars.com “Kicking Tires” blogger David Thomas. He complains of “serious distortion and lossy compression” too, especially when compared to other mobile music options. “I switched directly to Slacker and Pandora from Sirius as I was driving, and the noticeable uptick in sound quality was dramatic.” Better news, according to Thomas, is the app’s display and performance, where Sirius XM “holds it own” compared to other apps. The quality of the connection and coverage, and the “dead simple” layout, however, can’t make up for the shortfall in “the one (aspect) that counts most to music fans: sound quality.” Read the review here.
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