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RAIN 6/26: Nielsen study shows radio down, but not out, among teens

Posted on: 06/26/2009

MP3 PLAYERS, PC RULE MUSIC CONSUMPTION FOR TEENS, BUT THEY HAVEN’T COMPLETELY ABANDONED RADIO

The Nielsen company reports that while MP3 players and home PCs are the top agents of music consumption for teens around the world, 37% say the radio is either their top or secondary choice.

“Considering that teens may find themselves in older cars not yet equipped to play from their MP3 player and that radio still serves as an information source for local social happenings of extra relevance to teens, some degree of radio listenership should be expected,” reads the Nielsen report, called How Teens Use Media. “And while not the most popular source of audio consumption, radio preferences can still give us a broader perspective into the musical tastes of today’s teens.”

Of the teens surveyed, 39% said an MP3 player was their primary music source, and 35% named either the home or office computer.

Download the report here (registration required).

SIRIUS XM MUSIC CHIEF ZELLNER HEADS TO CLEAR CHANNEL, BLATTNER TAKES HIS PLACE

Clear Channel has hired away Sirius XM Radio’s Jon Zellner, SVP/Music Programming. He’ll now be SVP/Music and Talk Programming — “with an emphasis on mid-tier markets” — for the broadcast group.

Sirius has announced that Steve Blatter will replace Zellner. Blattner ran music programming at Sirius before the merger with XM.

Read more from Sarah McBride in the Wall Street Journal here.

PC MAGAZINE: SUBWOOFER, STATION SELECTION MAKES OXX DIGITAL TUBE NET RADIO A STRONG PERFORMER

Reviewer Tim Gideon really appreciated the wide swath of quality streaming outlets the OXX Digital Tube WiFi Internet Radio Music Center offered up in its built-in selection (no Slacker or Pandora, however, as the Tube doesn’t allow for on-screen graphics.) And, not only does it feature a built-in subwoofer to out-duel most desktop’s or laptop’s sound systems, it also sports “far-more-powerful and better-performing” speakers than even the $600 Tivoli Networks device.

What the reviewer didn’t like was the fact he couldn’t hook up his iPod. “The only music you can get on this device has to come either from Internet radio or your PC’s WMAs and MP3s. Since just about everyone owns a portable media player with a headphone jack, this is a pretty disappointing omission.”

Read more about the OXX Tube at PCMag.com here.



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