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RAIN 7/6: Net radio apps will keep Sirius XM from mobile success, says observer

Posted on: 07/06/2009

GIGAOM: SIRIUS XM WILL STAY “A VERY FANCY CAR RADIO

Sirius XM’s recently-launched iPhone application just surpassed 1 million downloads, but Kevin Kelleher of GigaOM doesn’t think the mobile app will help save the satellite radio broadcaster in the long-run. The app “may help deter more subscribers from canceling their Sirius accounts, but will it lure in new ones?” He thinks not. Not when there’s a plethora of free radio apps and other offerings that provide content Sirius XM’s app is notoriously missing (like baseball play-by-play on the MLB At Bat app).

“The problem is, other companies are showing that you can stream radio content to the iPhone — minus satellites — for a whole lot cheaper. Pandora, ooTunes, Wunder Radio, Slacker Radio and others stream music without monthly fees. None are perfect, but they are free,” he writes (here). “It’s taking some time, but it’s the direction mobile music is heading. It’s not, however, a world in which satellite radio can thrive. So Sirius XM is likely to remain what it is today — a very fancy car radio.”

SMALL SIZED (AND PRICED) NETBOOKS BECOMING MORE POPULAR

Netbooks are becoming more popular as prices drop and variety increases. The devices — small-screen micro laptop computers built primarily to surf the web and check email — offer an on-the-go solution for people looking for more computing power or larger screens than what’s found in smartphones. Their low prices, ranging from $250 to $450, only help netbooks’ popularity. That small size sacrifices some features found in full-size laptops, like large trackpads or optical drives, but they have Wi-Fi and often come with built-in connections for cellular networks, meaning users can always tune in to Internet radio on the go. Find out more at SiliconValley.com here.

NEW RAJAR RESEARCH: THIRD OF UK ADULTS SAY THEY’VE LISTENED TO RADIO ONLINE

New research from Rajar’s (Radio Joint Audience Research Ltd) MIDAS survey shows that 33% of the UK’s adult population — 16.9 million people — claims to have ever listened to the radio via the Internet. Additionally, 3.9 million people claim to have used personalizable online radio — like Last.fm or Pandora. 2.4 million people claimed to use such services at least once a week, up from 1.4 million in October 2008. 7.1 million people have heard of Wi-Fi radios, but only 1 million said they own such a device. For more, check out Music Week’s coverage here.

DIGITAL THINK TANKSESSION AT NAB SHOW TO INCLUDE CBSGOODMAN, ANDO’S KRASINSKI, MORE

The “Digital Think Tank” session will open this year’s NAB Radio Show, scheduled to begin on September 23 in Philadelphia. The session will include “an all-star list of digital media veterans who also speak fluent ‘radio,’” according to Tom Taylor. President of the CBS Interactive Music Group David Goodman, COO of Ando Media Paul Krasinski, COO of Triton Media Group Mike Agovino and Deb Esayian, founder and co-president of Emmis Interactive will be present. More information on the NAB Radio Show can be found here.

LISTENER DRIVEN SOFTWARE LETS LISTENERS VOTE ON UPCOMING MUSIC

Listener Driven Radio today announced the release of their Listener Driven Radio software, which lets radio listeners vote and voice their opinions on upcoming music programming online and through their iPhones. The software takes their input and changes a radio station’s playlist “in real-time.” Find out more about the project at Listener Driven Radio’s website here.



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