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RAIN 7/30: Radio One reportedly relaunching sites company-wide

Posted on: 07/30/2009

BROADCAST GROUP RESPONDS TO SHIFTING OF AD DOLLARS ONLINE

Radio One has begun unveiling updated versions of its stations’ websites, according to Barry Cooper of Black Web 2.0. The radio company, aimed at African American and urban listeners, recently relaunched sites for its Washington D.C. stations (including KYSDC.com, MyMajicDC.com, praisedc.com, myspiritdc.com and woldcnews.com) and plans to do the same for other markets soon.

“The strategy makes sense,” writes Cooper (here). “Radio One will be able to offer major advertisers large, national campaigns featuring both the Web and the radio stations. That could give the company an advantage over some sites that lack the promotional power of a radio partner.” George Williams of Radio 2020 agrees (here): “With many advertisers shifting to online markets, it makes good sense to beef up their presence on the Internet.” Radio One is also making headlines today as The Huffington Post‘s Dionne Warwick attacks Radio One CEO Cathy Hughes in a fiery article about a performance royalty for broadcast radio (found here).

CNET’S ROSOFF DOUBTS IF GOOM’S BROADCAST-STYLE APPROACH WILL SUCCEED ONLINE

Goom Radio recently opened to U.S. listeners in an “alpha” stage (RAIN coverage here), but CNet’s Matt Rosoff is slightly skeptical. He wonders (here) if Goom’s broadcaster-turned-webcaster DJs can create unique, attention-grabbing streams that fit into the world of Internet radio.

“A DJ is a DJ, and most of the folks on the station so far come out of the traditional music industry. As a result, the stations on Goom radio today are cool…but not particularly cutting-edge or risky,” Rosoff writes. “In a world of MP3 players and on-demand streaming services like Spotify, where users are accustomed to controlling every song that plays, and services like Pandora, which create customized radio stations for every taste, I don’t know if a DJ-driven online radio station has much appeal.”

PEW: MORE AMERICANS ACCESSING WEB WIRELESSLY, THROUGH MOBILE PHONES

According to a study recently released by the Pew Research Center’s Internet & American Life Project, Americans are accessing the Internet wirelessly at a growing rate — especially using mobile phones. Overall, 56% of Americans have accessed the Internet wirelessly, while 32% used a mobile phone to get online (compared to 24% in 2007). Interestingly, African Americans were the heaviest mobile Internet users, with 48% of those polled saying that had gone online using a mobile device. For more on the story, read MSNBC’s coverage here.

LEONHARD TO HOSTMUSIC 2.0” WEBINAR TOMORROW

Author and new media expert Gerd Leonhard (pictured) will be hosting an online seminar, “Music 2.0 – The Future of the Music Industry” tomorrow. The webinar will begin 11AM EST on July 31. It’s free to participate and instructions on how to do so can be found here. Leonhard has published various books on the future of music, including The Future of Music: Manifesto for the Digital Music Revolution and Music 2.0.

GOOGLE RUNNING RADIO SPOTS FOR ADSENSE

Google has started airing radio spots advertising their online ad service AdSense. There are apparently different “flavors” of the ads, some targeting health-related sites, finance site owners and “mommy bloggers.” For more, check out Search Engine Land’s coverage here.



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