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RAIN 8/14: Album art takes backseat to ads on NME Radio iPhone app

Posted on: 08/14/2009

RAIN REVIEW: APP SWITCHES UP TRADITIONAL NET RADIO LAYOUT

NME Radio’s newly released iPhone application does all the things we’ve come to expect from Internet radio apps: it provides metadata and album art for currently playing and previously aired tracks, links to online stores (iTunes) where users can buy music, and includes some form of interactivity. In NME Radio’s case, that includes a message box in which listeners can share their thoughts with NME programmers. NME Radio separates itself from the pack, however, with the layout of their player. It’s not the album art that takes up most of the screen, as it does in other Net radio apps, but rather an advertisement. The info on the music is relegated to the bottom of the screen.

The application includes many slick little features. When you scroll through the list of previously played music, for example, each song’s album art spins quickly into view. The ads at the top of the screen replicate this spin effect when switching, catching your eye. Perhaps most impressively, some ads tie in directly with the music just playing. For example, an audio and display ad for a UK music festival directly followed Florence and the Machine’s “Drumming Song.” The audio copy specifically focused on Florence and the Machine’s presence at the festival, while the display ad included the artist’s album art. The applications is available for $0.99 from Apple’s App Store. — MS

RAMSEY TO BROADCASTERS: MULTIPLE STREAMS, FEWERHOOPSWILL ATTRACT LISTENERS ONLINE

Industry analyst Mark Ramsey addresses broadcasters in a video “rant,” discussing ideas for streaming online. He argues that simply putting the on-air stream online is “not imaginative enough.” Instead, the draw listeners, broadcasters should create multiple streams. Additionally, says Ramsey, broadcasters need to cut down the number of “hoops” listeners must jump through before getting a station’s stream — that is, clicks, plug-ins, etc. Finally, broadcasters should use their stream to gather valuable demographic information about their listeners. Find more at his Hear 2.0 blog here, or watch the video embedded below.

EUROPEAN STUDY: CONSUMERS UNWILLING TO SPEND MONEY ONLINE, EVEN WITHOUT P2P NETWORKS

A survey of consumers in the European Union has found that Internet users are unwilling to pay for content, even if no free options exist. The survey found that less than 5% of Europeans had paid for online content in the last 3 months. Around 30% said they would buy content if prices were lower, quality was improved or if there were more choices. But P2P networks aren’t to blame for this mindset, the survey found, rather “the internet itself that has led us down this path to a place where old monetization models simply no longer apply.” Find out more at Read Write Web here.

LET INTERNET RADIO HELP YOU FEND OFF INSANITY AT WORK

TGIF, right? Sometimes getting through the work week can be a bit much, perhaps even driving you to the limit of your sanity. TechRepublic has 10 things to help you survive your cubicle, including listening to Internet radio (although they also recommend using headphones, if you want to stay on your coworkers’ good sides). Other suggestions include using social networking sites, taking plenty of random breaks and employing the “Les Nessman cubicle strategy” — that is, creating an pseudo-office out of tape and an imaginary door just like the WKRP news director. Find the full list here.



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