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RAIN 8/18: NPR's new iPhone app pairs radio streams with print articles

Posted on: 08/18/2009

NPR NEWSSTREAMS LIVE RADIO, INCLUDES ARCHIVED SHOWS ON-DEMAND

NPR’s new iPhone application, launched this week, combines radio streaming with print news articles. The app streams NPR content live and allows users to access programs on-demand. Alongside are articles from the Associated Press, with NPR’s own blogs to be added soon. “There are times when reading a story is simply the quickest and most efficient way to get the news you want,” said NPR Digital SVP and GM Kinsey Wilson. “There are other times, particularly when you’re engaged in other activities, that listening makes more sense. Where we have both, we’ll certainly present both.” NPR also reportedly has apps “in the pipeline” for mobile devices running on Android and Symbian operating systems. For more, check out mocoNews’ coverage here. NPR also has a behind-the-scenes walk-through of the development of their application, find that here.

PRESIDENT OBAMA TO APPEAR ON BLOGTALKRADIO PROGRAM

President Barack Obama will appear on a health care program Wednesday streamed by BlogTalkRadio. The President will address concerns about health care during the “40 Minutes For Health Reform” program, which streams live on BlogTalkRadio on Wednesday at 5PM ET (listen in here). For more on the President’s appearance, read TechCrunch’s coverage here.

ADWEEK: MUSIC STREAMERS CAN SURVIVE BY CREATING VALUE FOR MAJOR ADVERTISERS

To survive, music streaming companies must get major advertisers on board writes AdWeek’s Brian Morrissey. Streamers have already “developed innovative ad integrations that have enticed some big brands — moves that have helped put them on the path to profitability,” notes Morrissey, but web music sites still have work to do to actually achieve profitability. “For ad-supported music to work as a viable business, major brands need to see value. Otherwise, the sites will be forced to sell the majority of their inventory to ad networks, getting nickels per thousand impressions — not nearly enough to pay licensing costs. That means a premium has been placed on deep integrations.” (Jennifer Lane recently also advised webcasters to avoid ad networks, read RAIN‘s coverage here.) Streaming sites like imeem are building value by pairing brands with artists, while Pandora has found success expanding their mobile reach and is experimenting with a “hybrid model” of ad sales and subscription fees. To read more about how web music sites are responding to their new lease on life, read the full AdWeek article here.

CBC RADIO LAUNCHES iPHONE APP

CBC (Canadian Broadcasting Corporation) Radio has launched an application for Apple’s iPhone and iPod Touch devices that tunes in to CBC Radio One, Radio 2, Radio 3 and sixteen other radio streams. The application also accesses over 60 CBC Radio programs on-demand. For more, check out Broadcaster Magazine’s coverage here.



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