 RAIN 8/26: KCRW to launch online stream to "encompass whole scope" of the station ·Aug 26, 11:30 AM STREAM WILL FEATURE MIX OF ARCHIVED, NEW CONTENTWidely regarded as among the most innovative broadcasters in the online world, KCRW is set to launch a new Internet stream with a wholly unique approach. Eclectic24, the Santa Monica College public broadcaster’s new online channel, will mesh archived material with new music. Interviews, live performances, KCRW music features (Guest DJ Project, Today’s Top Tune, etc.) will be programmed amongst new music in a stream specially designed for KCRW’s online audience.
And therein lies the importance of Eclectic24: KCRW is not simply repackaging its on-air broadcast into an Internet stream. Instead, it’s creating a unique destination for listeners online—a channel that makes KCRW’s site more than a spot where out-of-location listeners can hear the station’s broadcast. KCRW is not only acknowledging its growing online audience, but has created a stream that caters directly to them and invites even more listeners to tune in online. Eclectic24 launches on Labor Day, September 7 and will be accessible here. RADIO ONE TO STREAM MORE LARGE MARKET STATIONS IN PROPRIETARY PLAYER Radio One has added online streams for most of its |
stations, reports Tom Taylor in his Radio-Info newsletter. Stations in Cleveland and other cities are “using the Radio One player it piloted in the Washington, D.C. market,” writes Taylor (
that “talks have intensified dramatically in the last week” between Facebook and Spotify. “The match certainly seems logical,” writes Digital Music News (
Dees Entertainment has partnered with Orban Products to develop high definition streaming technology that will use 60% less bandwidth, said Dees Entertainment’s 
will reach $2 billion by 2014 up from $500 million this year, though they will remain “a small sliver of overall advertising dollars for the foreseeable future.” The overall mobile ad market currently earns $1.4 billion, but will grow to $6 billion in 2014 according to the projection. Find more in GigaOM 
