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RAIN 8/31: Web company turns free product into revenue without ads

Posted on: 08/31/2009

NYT: THE LONGER EVERNOTE USERS TRY SERVICE, THE MORE WILLING THEY ARE TO PAY FOR MORE

With a free application and no advertisements, web company Evernote is still earning revenue, reports The New York Times. The company allows users to store data, notes, voice memos and more online, which they can then access on any computer or mobile device — all for free. Millions have already tried Evernote, downloading the free iPhone app or desktop service, but only 25% of users stick around for over 4 months. However, the company has found that “the longer customers used the service, the more likely they were to start paying for it.” In other words, the longer someone used Evernote’s service, the more they became interested in the company’s premium options — which come with a monthly or yearly fee.

The result is growing revenues, though the service is still completely free for most users. “[Evernote’s] model of freemium won’t work for every company. But it certainly could work for other companies who can retain customer loyalty and make their service more valuable over time while driving down costs,” writes The New York Times. Find the full article here.

TENNIS iPHONE APP STREAMS RADIO COVERAGE OF U.S. OPEN

A new iPhone app released by the US Tennis Association streams live radio coverage of the US Open to users. The stream, provided by USOpen.org, includes play-by-play coverage and interactive interviews. The app also features video highlights, aggregated Tweet updates from players, and stats. Find out more from Redmond Pie here.

PLUG-IN ADDS LAST.FM TO FIREFOX TOOLBAR

A handy little plug-in called Fire.FM adds Last.fm to the toolbar of Firefox web browsers. Users can start Last.fm stations, skip and love tracks right from the toolbar, providing quick and easy access to the streaming music service. Find out more about the plug-in at Download Squad here.

PLAY MPE iPHONE APP RELEASED

Music and radio industry insiders will be able to preview pre-release music on their iPhones with the upcoming Play MPE app, announced recently by Destiny Media. Users download new music, videos, metadata or other promotional materials from the app — all at broadcast quality — and can even export the tunes to their iTunes library. Find out more from Destiny’s press release here.

RADIO WEEZERLAUNCHES ON CC’S A.P.E. RADIO

Weezer’s Clear Channel streaming radio station launched on Friday. It’s the third artist-controlled A.P.E. Radio station, the first two artists being Christina Aguilera and The Eagles (RAIN coverage here). The new station, programmed completely by Weezer, can be accessed through Clear Channel’s iHeartRadio network.



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