 RAIN 8/31: Web company turns free product into revenue without ads ·Aug 31, 10:25 AM NYT: THE LONGER EVERNOTE USERS TRY SERVICE, THE MORE WILLING THEY ARE TO PAY FOR MOREWith a free application and no advertisements, web company Evernote is still earning revenue, reports The New York Times. The company allows users to store data, notes, voice memos and more online, which they can then access on any computer or mobile device — all for free. Millions have already tried Evernote, downloading the free iPhone app or desktop service, but only 25% of users stick around for over 4 months. However, the company has found that “the longer customers used the service, the more likely they were to start paying for it.” In other words, the longer someone used Evernote’s service, the more they became interested in the company’s premium options — which come with a monthly or yearly fee.
The result is growing revenues, though the service is still completely free for most users. “[Evernote’s] model of freemium won’t work for every company. But it certainly could work for other companies who can retain customer loyalty and make their service more valuable over time while driving down costs,” writes The New York Times. Find the full article here. TENNIS iPHONE APP STREAMS RADIO COVERAGE OF U.S. OPENA new iPhone app released by the US Tennis Association streams live radio coverage of the US Open to users. The stream, provided by USOpen.org, includes play-by-play coverage and interactive interviews. The app also features video highlights, aggregated Tweet updates from players, and stats. Find out more from Redmond Pie here.
PLUG-IN ADDS LAST.FM TO FIREFOX TOOLBARA handy little plug-in called Fire.FM adds Last.fm to the toolbar of Firefox web browsers. Users can start Last.fm stations, skip and love tracks right from the toolbar, providing quick and easy access to the streaming music service. Find out more about the plug-in at Download Squad here.PLAY MPE iPHONE APP RELEASEDMusic and radio industry insiders will be able to preview pre-release music on their iPhones with the upcoming Play MPE app, announced recently by Destiny Media. Users download new music, videos, metadata or other promotional materials from the app — all at broadcast quality — and can even export the tunes to their iTunes library. Find out more from Destiny’s press release here.
“RADIO WEEZER” LAUNCHES ON CC’S A.P.E. RADIOWeezer’s Clear Channel streaming radio station launched on Friday. It’s the third artist-controlled A.P.E. Radio station, the first two artists being Christina Aguilera and The Eagles (RAIN coverage here). The new station, programmed completely by Weezer, can be accessed through Clear Channel’s iHeartRadio network.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
