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RAIN 9/16: Triton acquires Ando Media

Posted on: 09/16/2009

DEAL FOLLOWS LAST MONTH’S ANDO/SPACIAL MERGER

Triton Digital Media announced late yesterday that it has acquired webcast audience measurement and ads management company Ando Media. The financial terms of the deal were not part of the announcement.

Ando Media’s audience measurement product is Webcast Metrics, which measures more than 6,800 U.S. broadcasters’ and webcasters’ listening. Ando also provides media companies with ad serving technology, like their Targeted Ad Injector. Ando announced a merger with Spacial Audio in August (see RAIN here). Triton Digital, a division of Triton Media Group, provides digital solutions to the media industry. Triton owns and operates ad sales rep firm Dial-Global. Ando’s CEO is Bob Maccini; Triton Digital’s CEO is Mike Agovino.

TARGETSPOT TOOL MEASURES LISTENER BEHAVIOR AFTER HEARING AN AUDIO AD

TargetSpot has announced the launch of TargetSpot Analytics, which MediaWeek writes is “the first tracking and reporting system that can measure listener behavior after they hear an Internet radio ad, whether the listener clicked on the ad’s banner or not.”

“There’s a good portion of the streaming audio audience that were exposed to audio ads but responded later, via a different path [other than the banner click],” explained Eric Ronning, co-president of sales for TargetSpot. TargetSpot will extend the service to other third-party providers like DoubleClick DART and Microsoft Atlas. Read MediaWeek’s coverage here.

RAMSEY: ESPN.COM’S LOCAL SITESONE-UPS RADIO

ESPN’s sports websites, each aimed at a specific region (ESPNChicago.com, ESPNBoston.com, for example), are “gobbling up market revenue that could just as easily go to your radio station,” according to industry analyst Mark Ramsey. “They’re transforming what had been local radio affiliate websites into local sports hubs where the value of the station association has less to do with what’s on the air and more to do with how many sellers are on the local streets…Too many sports stations still fancy themselves to be in the business of airing live play-by-play and call-in shows,” Ramsey continues, “rather than being in the business of satisfying the appetites of local sports fans when and where they want those appetites satisfied, no matter the channel.” Read Ramsey’s full thoughts at his Hear 2.0 here.

CLEAR CHANNEL/CHICAGO NAMES TWO SOCIAL MEDIA DIRECTORS

Clear Channel in Chicago has created the positions of “social media directors” for its stations, and hired Derrick Brown and Rick Vaughn for the roles. Each will be responsible for using social networking tools like Facebook, YouTube, and Twitter to “extend station brands across online communities,” reports the Chicago Sun-Times. Each will handle social media for three stations, and each are also program directors for one of the stations. There’s more in the Sun-Times here.

XM CANADA SETTLES ROYALTY SUIT

XM Canada has reached a deal to pay Canadian publishers and songwriters, ending a dispute RAIN reported on here.

Songwriter representatives had filed suit after XM Canada failed to make royalty payments by a court-imposed deadline. XM Canada will now make both retroactive payments dating to 2005, and ongoing payments for music use. The parties involved include the Society of Composers, Authors and Music Publishers of Canada, the Neighbouring Rights Collective of Canada and CSI, a joint venture of the Canadian Musical Reproduction Rights Agency Ltd. and the Montreal-based Society for Reproduction Rights of Authors, Composers and Publishers in Canada. Read more from the Canadian Press here.



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