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RAIN 9/21: Observers discuss implications of Triton acquisition of Ando

Posted on: 09/21/2009

AD AGENCIES: DEAL COULD GENERATE MORE STREAMING REVENUE — OR HURT MEASUREMENT UNIFICATION

Last week, Triton Digital announced it had acquired webcast audience measurement and ads management company Ando Media (RAIN coverage here), and reactions to the deal have been mixed, reports Inside Radio.

“They did it to grow the space,” said Horizon Media VP/managing director of national audio Maja Mijatovic. And indeed there is room to grow: Inside Radio claims that web radio represents 15% of some terrestrial broadcasters’ total listenership, but only 2% of the industry’s total revenue.

However, Mijatovic told Inside Radio that the deal theoretically “could cause rebellion and lead us away from unification of measurement.” Mullen network radio supervisor Priscilla Fladger said, “It’s like Clear Channel buying Arbitron.”

Triton CEO Mike Agovino (pictured right) disagrees, noting that the Ando data is “completely unbiased” and that the company will continue to pursue MRC accreditation. “It’s a crazy assumption that we would somehow affect the data,” says Agovino. “Apparently we have some educating to do.” He told Inside Radio that the company will move towards digital-centric audience measurements and will “mine data” from listeners — calling it a “huge revenue opportunity.”

On a positive note, Horizaon’s Mijatovic observed, “If we have the right tools to prove that it works, streaming will become a totally separate line item in advertising budgets.”

Digital is the only radio platform showing growth this year, up 28% to a projected $288 million in 2009, according to ZenithOptimedia, the article noted. For more, read Inside Radio’s coverage here.

BOSTON GLOBE REVIEWS FOUR TABLETOP INTERNET RADIOS: ALL WINNERS, BUT PRICES TOO HIGH

“The biggest selection of music is streaming over the Internet,” writes John M. Guilfoil for The Boston Globe, and one of the best ways to hear that music is via a tabletop Internet radio receiver. He proceeds to review four such devices: The Livio Radio (pictured), the Logitech Squeezebox Boom, the Myine Ira and the Cobra CIR1000A.

All boast some eye-grabbing feature, whether its Logitech’s touchscreen or Livio’s Pandora support, but in every case price was the sticking point. “The price is high…It’s a bit expensive…We’d be happier if it were $99,” writes Guilfoil (here). The receivers range from $150 to $300. What do you think, is $150 too much to ask for a Wi-Fi radio? Share your thoughts by commenting on today’s issue!

DEL COLLIANO TO NEW NAB HEAD: SETTLE ON FAVORABLE ROYALTIES FOR A NEW MEDIA FUTURE

Former Republican senator Gordon Smith was announced as the new NAB CEO late last week and industry pundit Jerry Del Colliano already has 7 ways Smith can help “save radio now.” At the top of the list is negotiating “advantageous rates for any terrestrial radio station doing new media projects” with the record labels.

“I will always believe that radio deserves a free pass when it comes to the performance tax exemption…but that is increasingly looking like a lost cause,” Del Colliano writes. Better to negotiate now and get “low, long-term and very favorable rates for terrestrial broadcasters who want to start new content streams on the Internet…now is a good time to nail down low rates and favorable conditions that will give broadcasters an edge over other competitors in that space.” Read Del Colliano’s full thoughts at his Inside Music Media blog here.

RAIN NOTE: You can hear Jerry Del Colliano speak live later this week at the RAIN Summit East, to be held Thursday afternoon at the Hard Rock Cafe adjacent to the NAB Radio Show. Details at www.kurthanson.com/rainsummiteast.

COVERING HIGH SCHOOL FOOTBALL ON NET RADIO WILL BE “AS OMNIPRESENT AS HOT DOGS,” SAYS WEBCASTER

Webcaster Ronnie Wald is starting his second year of covering high school football at John F. Kennedy High School in Burien, WA for Net radio station Waldcast.net. He believes live Net radio coverage of local sporting events, like high school football, will soon become a common and expected fixture.

“It won’t be too long before everybody will get on the bandwagon and offer ‘live streaming’ of any game, anywhere,” he said. “Once the ‘genie is out of the bottle’ it will become an accepted fact that if you have a stadium and a game and fans…you will naturally offer a broadcast component…which will be as omnipresent as hot dogs or the marching band.” Find out more at the B-TownBlog here.



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