 RAIN 10/7: Like the transistor radio a generation ago, listening growth happening on mobile devices ·Oct 7, 11:55 AM MOBILE LISTENING DRIVES RADIO, WEBCASTING GROWTHBroadcasters and webcasters looking for some big growth are all headed in the same direction: mobile Internet.
An Inside Radio article reports that streaming already accounts for up to 10% of CBS Radio’s total audience, and 16% of Clear Channel’s. And increasingly, those streams are reaching wireless devices. Listeners have downloaded 3.5 Clear Channel iheartradio apps; double that for CBS Radio apps (including AOL Radio and Yahoo! Radio). And both of them are trumped by Pandora’s 11 million app downloads. Of the nearly 2 million new users who registered with Pandora last month, 200,000 per week (totaling about 40% of the month’s 2 million) did so via their smart phone, according to SVP Cheryl Lucanegro. CBS Radio CTO Oli Stephenson commented, “The amount of listening taking place on mobile NEWS SITES FEATURE MORE CONTENT THAN EVER BEFORE, BUT THERE’S STILL LOTS TO LEARNRadio and television news professionals surveyed in the latest RTNDA/Hofstra University web survey say their stations are producing more web content than ever before, and their stations’ web sites are getting more complex. That increase in content, for news radio sites, includes more visual content (pictures as well as streaming video), more “on-demand” and streaming audio, and podcasts. Do news directors feel their stations are mastering the new tech? Not really — just 38% said they think their stations are on top of new technology. Radio Online has more here.
STITCHER LAUNCHES APP FOR PALM PREStitcher, a talk and news radio aggregator for mobile devices, has extended its reach to the Palm Pre, releasing an app for Palm’s webOS operating system. Stitcher already has applications for Apple’s iPhone and certain Blackberry models (RAIN coverage here).
ENGADGET REVIEW OF LOGITECH SQUEEZEBOX: “WE LOVE THIS THING”“Getting your [Internet radio] streams into your living rooms, bedrooms, and semi-detached servants quarters is rarely easy, and rarely fun,” points out Engadget, but Logitech’s new Squeezebox Radio may have just hit the nail on the head. In their review of the device, Engadget finds that the Squeezebox Radio may not be the best choice for audiophiles, but it packs plenty of handy features for the rest of us: advanced alarm clock settings, simple easy-to-user interface, support for Pandora, Last.fm and Slacker, even the forethought to dim its display when you’re trying to get to sleep. “We tried to find something not to like about the Squeezebox Radio, but didn’t have much success,” Engadget raves (here). “We love this thing.”
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CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
devices (the iPhone, more than any other) is pretty astonishing.” 
