 RAIN 11/2: Online radio revenues projected to grow 20% next year ·Nov 2, 10:59 AM SNL KAGAN PREDICTS REVENUE OF $827M BY 2013Radio’s online revenues are predicted to reach $441 million by the end of 2009, representing a 12% growth from last year, according to new projections from SNL Kagan. In 2010, that growth rate is expected to reach 20% with annual revenue reaching $530 million. The online radio market will mature by 2013, SNL Kagan predicts, with annual revenue hitting $827 million. By that time, online radio will make up 4.7% of total radio revenues.
“With the decline of traditional ad spending, radio stations have turned to online initiatives to grow top-line revenues,” the SNL Kagan projection states. “It has become increasingly vital for stations to monetize GUARDIAN COLUMNIST: DAB FUTURE THREATENED BY “GOLDEN AGE” OF NET RADIO, FMGuardian columnist Jack Schofield believes the UK’s plan to switch from FM to DAB by 2015 could be threatened by what he sees as “a golden age of FM and internet radio.” Stand-alone Wi-Fi radios are getting cheaper, he writes, and are capable of delivering higher-quality audio than DAB — not to mention Internet radio’s wide range of programming choices.
Meanwhile, FM radios are selling faster than DAB radios and at least one radio executive has voiced his preference for FM-ready iPhones over DAB radios. To read Schofield’s full column, head to The Guardian here. DARDIS: INDEPENDENT WEBCASTER “GNATS” TAKING A BIG BITE OUT OF TERRESTRIAL RADIO“Across all traditional media, not just in the radio industry, the ‘big boys’ are plagued by out-of-control costs, severely-depressed revenues, and a general feeling that they are in the middle of a swarm of internet gnats – with no repellent in sight,” writes industry pundit Ken Dardis (pictured left).
Those “gnats” for radio are independent webcasters offering the same or better “jukebox-on-steroids” programming as AM/FM radio — or offering better local coverage — all while Net radio becomes more mobile. Together, “the aggregate effect of thousands is a clear drain on the big companies.” Continue reading Dardis’ thoughts at his Audio Graphics blog here. TAYLOR: AM/FM HOLIDAY MUSIC OFFERINGS FACE PLENTY OF COMPETITION ONLINEWith Halloween behind us, terrestrial radio stations have started unveiling plans for the holiday season. Tom Taylor points out in his Radio-Info newsletter today (subscribe here) that “as with so many other things, over-the-air AM and FM radio now competes with a whole universe of other holiday music providers.” The biggest competitors this holiday season may come from Internet radio.
The “universe” includes the new Smooth Jazz Christmas channel from ChiTownSmoothJazz.com, AOL Music’s over a dozen Christmas channels and Live365’s “plethora” of holiday offerings. Will you be tuning in to holiday music webcasts this season? Tell us where in the comment section! LAST.FM TO LAUNCH VIDEO SERVICE: LAST.TVLast.fm will launch a video service dubbed Last.tv in January 2010, MusicWeek reports, initially covering music festivals in Europe. The service will include pre- and post-roll video ads, and will eventually be available “both online and offline,” according to MusicWeek (here).share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
digital innovations.” A different report from eMarketer also predicted big revenue gains for web-based radio: $228 million in ad revenues for Net radio and podcasts this year, $394 million by next year (
