RAIN 11/4: Study shows AM/FM radio still king of audio media ·Nov 4, 02:05 PM NIELSEN OBSERVES HOW AMERICANS USE AUDIO, INCLUDING STREAMING, FOR NEW STUDYThe most-used form of audio media among Americans today? It’s still broadcast radio. More than three-quarters (about 77%) of U.S. adults listen to broadcast radio every day. That’s from Nielsen analysis of a media use study conducted by the Council for Research Excellence.
Getting down to more specifics: while streaming audio only reached 9.3% of study subjects on a daily basis (accounting for less than 7% of all audio media exposure throughout the day), those who did listen spent an average of 67 minutes per day listening. And while Internet radio listening has largely been considered an at-work phenomenon, the study says streaming audio reached less than 3% of all study participants at work. However, those listening at work averaged 105 minutes per day. So, it seems audio consumers are less likely to listen to streaming audio at work than in general, but those that do listen for longer periods of time (see chart). This results in a pretty even split of overall streamed audio listening between home (52.7%) and work (48.8%). In the study, consumers were physically observed consuming media throughout the day (during Spring and Fall 2008 in Atlanta, Chicago, Dallas, Philadelphia, and Seattle). You can read a summary of the study and compare the streaming audio numbers to other forms of audio media here and get the full report here.
CONCLAVE WEBINAR TO FEATURE KURT HANSON NEXT WEEKRAIN publisher and AccuRadio founder/CEO Kurt Hanson will present the Conclave Webinar next Thursday (November 12th). The online event will be called “Navigating the Future of Radio: Opportunities for Broadcasters in Radio’s Brave New World.” Conclave Executive Director Tom Kay comments, “The Conclave has always been about helping industry students and professionals prepare for the future. That’s why we’re thrilled to present Kurt Hanson’s exclusive peek at tomorrow and the possibilities it may hold for all of us!”
The Conclave Webinar is co-sponsored by Envision Radio Networks, and will be hosted by 106-5 The Arch/St. Louis air talent and current Conclave Board member Jay Philpott. The webinar is free, but pre-registration is required here. WIRED: YOUR NEXT CAR DASHBOARD WILL CONNECT YOU TO THE “CLOUD”ng Connect, a “consortium of tech companies,” believes your next car dashboard will be a whole lot smarter — and a whole lot more entertaining. The tech companies showcased a conceptual, but functional, Toyota Prius dashboard with an 4G wireless Internet connection, multiple screens, iPhone-like apps, and access to Internet radio.
While still a prototype, ng Connect believes to have such technology available in as little as 2 years. “The losers in all of this: satellite navigation and radio,” observes Wired’s Elliot Van Buskirk. “They appear to have about three years, tops, before personalized applications and cloud computing make them look as outdated as black-and-white television.” ng Connect also hopes the technology will be affordable to non-luxury car buyers — relying on the cloud could help bring down costs. Read more from Wired here. share: del.icio.us. Reddit Digg Yahoo Wink Windows Google Newsvine
CommentCommenting is closed for this article. Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |



The study offers some interesting demographic info on those subjects who listen to “digital audio streamed on a desktop or laptop computer” (which would include, though not be limited to, Internet radio… but does not include mobile phone listening): those with incomes above $100,000 were most likely to listen to streamed audio (16.3%). Streaming audio had its highest reach among 35-54-year-olds (13.5%), and among those with two or more children in the home (13.2%).
Jennifer Lane, in Audio4Cast
The online event will be called “Navigating the Future of Radio: Opportunities for Broadcasters in Radio’s Brave New World.” Conclave Executive Director Tom Kay comments, “The Conclave has always been about helping industry students and professionals prepare for the future. That’s why we’re thrilled to present Kurt Hanson’s exclusive peek at tomorrow and the possibilities it may hold for all of us!”
The tech companies showcased a conceptual, but functional, Toyota Prius dashboard with an 4G wireless Internet connection, multiple screens, iPhone-like apps, and access to Internet radio.












