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RAIN 11/18: In Ando ratings, Pandora now on top, listening to Net-only grows faster than simulcast

Posted on: 11/18/2009

PUREPLAY PANDORA GRABS TOP SPOT FROM CBS FOR U.S. STREAMS

Pandora Radio has leapt to the top of the AndoMedia Webcast Metrics rankings in a month that saw Internet-only radio listening grow at nearly twice the rate of that of broadcast radio’s streaming.

Accounting only for U.S. audience, Pandora registered 230,435 Average Active Sessions M-F 6a-8p in October. It had 172,494 AAS when the daypart was widened to M-Su 6a-12M.

CBS Radio, tops in September, was relegated to the second slot with 227,071 AAS M-F 6a-8p; 147,491 M-Su 6a-12M. CBS, which includes AOL Radio and Yahoo LaunchCast, once again served the most streams in both dayparts overall (U.S. and international listening).

Internet-only radio overall saw its audience grow 7.2% in October — nearly twice the rate of growth of AM/FM simulcasters (4.1%) — since September. This actually runs counter to the trend we’ve seen over the past few years, in which broadcasters have been growing their online audiences more quickly. That was likely due to the fact that AM/FM stations mostly got their start online a few years after many pureplay webcasters had established themselves.

Ando continued to stand by their newly-introduced online radio metrics, but continued to address the concern. “We have not taken any metrics out of our applications; publishers will be able to choose whether or not to continue to display AQH/CUME in their console and present these figures to advertisers,” Ando Chief Operating Officer, Paul Krasinski, said in the press release. “Our public metrics will include SS, AAS and ATSL, which we believe provide enhanced precision and accuracy.”

See all four of Ando’s ranking charts for October here. It should be noted that, for various reasons, two top-rated webcasters, Pandora and Clear Channel, do not appear on Ando’s “All Streams” ranker, while several highly-rated webcasters, including 977Music, 1.fm, Digitally Imported, AccuRadio, and Greater Media, do not appear on Ando’s “Domestic” ranker (shown below):

September’s Ando ratings were reported in RAIN here.

NPR JOINS FOR LAUNCH OF YOUTUBE USER-GENERATED NEWS VIDEO PORTAL

This week YouTube launched the “YouTube Direct” portal, to give news organizations a more organized way to find and make use of user-generated videos that involve legitimate news stories. Among YouTube’s media launch partners is National Public Radio. Anyone with news video can submit it to any affiliated news organization (such as NPR) the media outlet decides whether to use it via a “private dashboard.” It could be a convenient way for your listeners to submit and post video relevant to your station or webcast.


EDISON’S WEBSTER RESPONDS TO SMYTH’S QUESTIONING OF SOCIAL MEDIA

Recently, Greater Media chief Peter Smyth wrote a column asking if social media is an asset to business or really just a hobby (RAIN coverage here). “Sure, the tools may come and go — quickly. But here is what I do know — regardless of the suite of tools in use at any one time, the desire for people to connect with people online isn’t going away. Ever,” Edison Research’s Tom Webster writes, in response to Smyth’s subtle criticism of social media “gizmos.” Continues Webster (here), “we can continue to ask the hobby vs. business question, or we can recognize that it’s a false choice, and act now to build relationships online.”

PASSMAN: MORE PAIN IN STORE FOR MUSIC INDUSTRY, BUT DIGITAL WILL EVENTUALLY SUCCEED

“The digital opportunity is huge,” said music business expert Donald Passman in an interview with CNet. “We can sell music to people who’ve never gone into a record store, people who never listen to music because they stopped listening to the radio at a certain age will now have access.

Unfortunately, we’re *not there, technically or legally. The more pain the industry feels, the easier the legal side gets. The better the technology gets, the closer we get to delivering an experience people want.” Read more at CNet here.



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