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RAIN 11/30: TV in 5-10 years will know what shows we like, what music to offer us

Posted on: 11/30/2009


Advertising Age has published an extensive article exploring the changes that may effect television as the medium converges with the web and web-connected devices. The TV is beginning to be viewed as “really just a monitor,” capable of taping into both broadcast/cable and Internet content, writes Brian Steinberg.

“When the big screen in our living room finally converges into one that can deliver both TV and internet content, the game will certainly change. It doesn’t take too much imagining to foresee that in five to 10 years…the big screen will behave more like a touchscreen: It will know what shows we like, what music to offer us, and which social network sites and e-mail to feed us.”

Content creators, like Oprah, may be able to connect with consumers directly, as will marketers. A Net-connected TV also opens the door to niche-level advertising, which offers opportunities as well as challenges. “Imagine the difficulty in [mass-market advertising] when ads will have to be tailored not only for specific viewers — a cooking show is quite different from an adventure drama — but also for how each of those genres is being viewed on a big screen, a mobile device, or on a DVR…Yes, it’s true: In the future, TV will survive. But mass marketing may not.” You can find the full Ad Age article here.


The Globe and Mail‘s “Apps We Love” column recently reviewed RadioIn, a $2 Net radio aggregator for the iPhone. The application automatically finds a user’s local radio stations, but also offers plenty of non-local choices. “The app is relatively full-featured, allowing you to change the stream quality (great for staying under your bandwidth cap) and buy songs you like off iTunes,” writes Wesley Fok (here). “There’s very little wrong with RadioIn, and so much that’s right.”

Meanwhile, The Apple Blog recently selected as its weekly App Store pick TimeTurner, “a gorgeous alarm clock app with a chic, ever-so-slightly ’80’s style” that integrates Internet radio streams. Like RadioIn, TimeTurner costs $2 and finds local stations automatically — automatically readjusting its stations and alarms to new locations. “If you wake up with an alarm every morning, TimeTuner is an essential app. It’ll temporarily transform your iPhone in to a stylish alarm clock that sounds gorgeous too.” Find out more here.

Speaking of alarm clocks, the new iPhone app from Edmonton’s HOT 107 acts as an alarm clock in addition to accessing the HOT 107 stream. The app is free and can be found in the iTunes App Store.

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  1. RadioIn was just renamed to “TuneIn Radio” and is powered by RadioTime (along with TimeTuner, SqueezeBox, and Sonos recently profiled on RAIN).

    Bill Moore · Nov 30, 09:54 AM · #

  2. Thanks for mentioning our app that appeared in The Apple Blog, but the correct name is TimeTuner, not TimeTurner.

    Brett Wickens · Nov 30, 05:50 PM · #

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