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RAIN 12/21: Smartphone apps best thing to happen to radio in years, says USA Today
·Dec 21, 05:49 AM
Posted by: Michael Schmitt

2010 LOOKS EVEN MORE PROMISING FOR MOBILE LISTENERSHIP

This year, applications for iPhones, Blackberrys and other smartphones reinvigorated radio, USA Today writes, and next year looks even more promising.

For example, Clear Channel’s iHeartRadio mobile app accounts for 10% of the company’s digital listening, Executive Vice President Evan Harrison said. “We expect to at least double that number” in 2010, he predicted. “That’s a modest goal.” The iHeartRadio app for Android devices debuts Wednesday.

“It’s a rocketship in listening,” said CBS Interactive Music Group President David Goodman of mobile listening. “In the last seven months, our streaming audience has doubled.” And then there’s Pandora, which announced recently that 1 million of its daily listeners tunes in from smartphones (RAIN coverage here). USA Today‘s full article can be found here.

HANSON TO APPEAR ON FOX BUSINESS CHANNEL TODAY AT 1:30PM ET

RAIN publisher and AccuRadio CEO Kurt Hanson will appear on the Fox Business News channel around 1:30pm ET today (Monday, 12/21) to discuss the good and bad news coming out of the radio industry lately. Primarily, the Citadel bankruptcy (find more coverage from The New York Times here) and smartphone apps’ potential for radio’s future, as discussed in today’s USA Today article (see above).



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Comment

  1. Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.

    www.onlineuniversalwork.com

    coetsee · Jan 14, 08:22 PM · #

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