 RAIN 1/14: Your in-dash data stream could get pricey -- what if it came with ads? ·Jan 14, 12:17 PM ADVERTISERS COULD HELP MAINSTREAM CAR BUYERS HANDLE HIGH COST OF IN-CAR INTERNET“The biggest news from the Consumer Electronics Show seems to be the rise of the automobile from a stereo on wheels to a ubiquitous entertainment productivity machine,” writes AdAge.Currently, Ford’s Pandora-friendly system relies on smartphone data connections. A more mainstream offering would require a built-in Internet connection — which won’t be cheap, at least not at first. Ads could subsidize such a system and make it a more attractive and affordable feature for mainstream audiences. Ford boasts that cars equipped with its communications and entertainment system Sync sell twice as fast as non-Sync models, while other manufacturers are adding new tech and Internet-savvy features. AdAge’s Craig Daitch writes, “Cars aren’t cars ANDO WEBINAR TODAY TO INTRODUCE FREE LISTENING MEASUREMENTAndoMedia this week announced that they are offering to measure listening for non-client webcasters by way of a “self-serve” code. Ando will host a webinar today 3PM EST (2PM CST) to answer questions about the new service. (Invitations are required and can be requested here.)
Ando says its newly-developed code will allow them to more accurately gauge the number of actual listeners, where in the past it could only monitor usage at the IP-level (several listeners might be sharing one IP address, as in an office setting). There’s more at the GetMeasured.org website here. SIRIUS TOUTS ARBITRON STUDY ON AUDIENCE SIZE, DEMOSSirius XM Radio says an new Arbitron study of satellite radio subscribers shows the satcaster has more than 35 million adult listeners, and that 32 million of them tune in at least weekly. Sirius XM says the study shows its non-music listenership “scores much higher on key demographic criteria [such as education, household income, and willingness to tolerate commercials] compared to the general population and AM/FM radio listeners.” The study focused solely on Sirius XM’s news, talk, entertainment, sports, and other commercial programming channels. The Arbitron study found that listeners spent more than seven hours a week listening to these commercial channels on Sirius XM.
REAL’S GLASER RESIGNS AS CEORealNetworks founder Rob Glaser yesterday announced his resignation as the company’s CEO. Real has appointed general counsel Robert Kimball as interim CEO while the board seeks a permanent replacement. RealNetworks runs online subscription music service Rhapsody, and was a pioneer in Internet radio with its development of RealAudio (one of the first streaming audio players) in 1995. The company offered no reason for the sudden move nor gave any details of Glaser’s plans with or beyond the company. Read more in the Los Angeles Times here.SLACKER CROSSES THE BORDER INTO CANADASlacker announced today that its Slacker Personal Radio is now available in Canada via the web, and as a free app for BlackBerry smartphones and Android handsets. Slacker says Canadian iPhone and iPod Touch access is coming soon.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
anymore, they’re productivity hubs with entertainment extensions on four wheels… Is it difficult to imagine a time when the auto manufacturers subsidize in-vehicle technology through advertising? What brand wouldn’t want to be pervasively integrated into a vehicle’s 
