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RAIN 1/25: Kaiser study finds youth spend over 2 hours a day listening to music

Posted on: 01/25/2010

KIDS, TEENS SPEND AVERAGE OF 32 MINUTES A DAY LISTENING TO MUSIC VIA COMPUTER, NET RADIO

A new study from the Kaiser Family Foundation found that young people age 8 to 18 spend an average of 7 hours and 38 minutes a day consuming media, 2 hours 19 minutes of which is spent listening to music. Not surprisingly, kids and teens spend the most time listening to music on iPods and similar devices (41 minutes a day, on average). 32 minutes are spent listening to music on computers (through iTunes and Internet radio), while listening to radio also captures 32 minutes of the day.

Additionally, 28% of those surveyed said they had listened to radio through the Internet. Among 15-18-year-olds, 49% had listened to Internet radio. Most of this time spent listening to music overlaps with other media usage thanks to multitasking. For example, among 7th-12th graders, 43% listen to music while using a computer, watching TV, or consuming some other form of media.

This usage is partly due to a rise in ownership of cell phones and iPods, Kaiser said, as well as an increase in Internet access. 66% of 8 to 18-year-olds now say they own a cell phone (compared to 39% in 2004) and 76% own an iPod or similar device (up from 18%). 84% of respondents have access to the Internet at home and 33% have access in their bedrooms.

The study, titled “Generation M2: Media in the Lives of 8- to 18-Year-Olds,” also delves into some of the effects of so much media exposure, pointing out that school grades drop as time spent with media increases, for example. Commentary from SiliconValley.com (here) and MediaPost (here) addresses and sorts through some of these social findings. The full 85-page study can be found here as a PDF file.

GM’S HIGH NAVIGATION RADIO PAUSES LIVE RADIO BROADCASTS

Like a TiVo for your car, GM’s new High Navigation Radio includes the ability to pause live radio broadcasts for up to 20 minutes and listen to it later. You can apparently even shut down your car after hitting pause, then start listening from the same spot when you start driving again. It works just like a digital video recorder: content is recorded on a hard drive for access later, and listeners can fast-forward through the recorded programming. The High Navigation Radio is available for the Chevrolet Equinox, Buick LaCrosse, GMC Terrain and Cadillac SRX, as well as the new Buick Regal and Chevrolet Cruz. Find out more from Auto123 here.

RBR LAUNCHING ONLINE RADIO CHANNEL

RBR.com will be launching an online radio channel, according to a recent press release calling on webcasters, bloggers, DJ’s, programmers and others to submit radio shows. The channel will apparently only feature talk programming to avoid music royalty fees. More information can be found from the press release here.

CBGB RADIO COMES TO iHEARTRADIO

CBGB Radio is a new channel from Clear Channel’s iHeartRadio, featuring music from some of the notable artists to play the famous New York venue. That includes The Ramones, Talking Heads and Patti Smith, as well as interviews with artists and CGBG insiders. All Access has more on the story here.



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