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RAIN 2/1: Sixty million in U.S. will listen to Net radio this week, study says

Posted on: 02/01/2010

INTERNET-ONLY STREAMERS WILL GRAB MORE SHARE OF LISTENERS IN COMING YEARS, BRIDGE RATINGS PREDICTS

In any typical week, 60 million Americans listen to some form of Internet radio according to a new study from Bridge Ratings. They surveyed listeners throughout this past December and January, finding that of those who listen to Internet radio, 84% regularly listen to AM/FM simulcasts while 62% regularly listen to Internet-only streams.

Bridge Ratings also discovered some interesting differences between regular listeners of Internet-only streams and AM/FM simulcasts. Internet-only streams seemed to attract listeners who value discovering new music on the radio. Those who regularly listen to Internet-only streams also spent more time listening via mobile devices.

The study predicts more listeners overall for Internet radio in coming years, with Internet-only streams picking up a greater share of those listeners. Specifically, 77 million Americans will listen to Internet radio weekly by 2015. Of that group, 72% will regularly listen to Internet-only audio, Bridge Ratings predicts, while 81% will regularly listen to AM/FM simulcasts. That last number represents a decrease from Bridge’s current findings. The study predicts AM/FM simulcasts’ listenership may peak in 2012, then start declining.

Bridge Ratings’ has much more on their findings here.

PANDORA LOOKS TO SELL ADS TO SMALL BUSINESSES

Pandora has partnered with ad technology company AdReady in an effort to attract small and midsize business ad dollars. The partnership would help provide smaller businesses with advertising tools and services that previously were not cost-effective, said Pandora’s chief revenue officer John Trimble. Internet radio allows ads to be targeted specifically to users based on location or other demographic information, which could allow “specialty and neighborhood shops” to advertise effectively with a large national streamer like Pandora. eWeek has more on the story here.

RADIO INK’S CONVERGENCE 2010 SET FOR JUNE 3-4

The Radio Ink Convergence Conference will take place June 3-4 at the Microsoft Campus in Mountain View, CA, in Silicon Valley. Radio Ink is asking for input on what issues, panelists or speakers you’d like to discuss and see at this year’s conference. You can head here to find out where to send your ideas. But hurry, submissions are due by February 3!

SURVEY FINDS 60% OF RADIO SALES REPS FEEL CONFIDENT SELLING ONLINE MEDIA

A recent survey on the state of online radio sales conducted by consulting group Digital Media Army found that 60% of radio Account Executives feel confident selling online media, a figure DMA said shows there’s “massive untapped potential to sell online media.” They found the marketplace showed “a significant amount of demand” for online media. The survey recommends more online media education and sales support. Sales reps should also consider packaging online media in with traditional sales packages. The Digital Media Army survey can be purchased here.



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