Enjoy great online radio at AccuRadio




RAIN 2/4: Apple enables desktop browser previews of iPhone apps

Posted on: 02/04/2010

YOU CAN SEE (BUT NOT TRY) APPS ON THE WEB

Apple today has enabled browser-based previews of iPhone/iPod Touch apps — without the need for iTunes.

It’s called the iTunes Preview feature. It was originally launched in November to enable users to browse music in the iTunes store from a Web browser (that is, without using the iTunes desktop software). Now, in addition to seeing available music, customers can click on an iPhone app link (like this one) and find out more about an app. Users see a “preview page” for the app with a logo, system requirements, price, and other info. Also included are a nice big screenshot or two, customer ratings, and more.

What you don’t get is a preview of is the app itself “in action” (it’s only screenshots). Keep in mind that Apple did quietly later add audio previews to their iTunes Preview music browsing. Might we some day be able to “take an app for a spin” in a web browser before purchasing?

Read more in TechCrunch here.

STUDY: LET USERS PICK THEIR OWN PRE-ROLL

A Hulu ad model called “The Ad Selector” allows users to pick which ad they must view before they get to their desired content, and it’s being called the “model of the future” for online video ads.

MediaPost reports on the VivaKi “Pool” project, a well-funded collaboration of the Publicis ad agency, some of its top clients (Allstate, Applebee’s, Capital One, Nestlé Purina PetCare) and top publishers (AOL, BBE, CBS Interactive, Discovery Communications, Hulu, Microsoft Advertising, Yahoo), aimed at developing more efficient and effective advertising solutions.

MediaPost reports, “The Pool said it selected Hulu’s format after evaluating ’43 unique executions’ utilizing 29 distinct advertising models that were exposed to more than 25 million consumers.” Read their coverage here.

RADIOTIME TO LET WEBCASTERS SPONSOR SEARCH RESULTS IN EXCHANGE WITH HIGHER PLACEMENT

Internet radio tuning platform and aggregator RadioTime’s new Traffic Builder Campaign is aimed at helping webcasters attract more listeners to their stream. The program works in the same way as sponsored ads on search engine sites: webcasters “sponsor” the the results of certain search terms and a link to their stream is placed at the top of the list. Find out more from RadioTime’s press release here.

SLACKER RAISES $2 MILLION MORE IN FUNDING

Slacker has raised $2 million in debt round funding, according to the company’s recent regulatory filing. That filing apparently showed that Slacker had a goal of $6 million.

As part of its business, Slacker created and sold its own dedicated portable music device. But the development of the market for Net radio apps on smartphones, Slacker decided to phase out its own device and focus on mobile apps. (Slacker offers free ad-supported or premium streaming to the PC and via apps for the Apple iPhone and iPod Touch, as well as Android and Blackberry, and Palm webOS-based devices.)

The Internet radio company is backed by Austin Ventures, Centennial Ventures, Mission Ventures, Rho Ventures, and Sevin Rosen Funds. Social Tech has more on the story here.



share:  del.icio.us.  post this at del.icio.us  Reddit  post this at Reddit  Digg  post this at Digg  Yahoo   post this at Yahoo! my web  Wink   post this at Wink  Windows   post this at Windows Live  Google  post this at Google Bookmarks  Newsvine  post this at Newsvine

Comment

Commenting is closed for this article.


Blogroll
AccuRadio is powered by...
Conference schedules
Sep. 12 SF Music Tech Summit: San Francisco, CA
Sep. 13 RAIN Summit Chicago @ NAB/RAB RadioShow: Chicago, IL
Sep. 14-16 NAB/RAB RadioShow: Chicago, IL
Sep. 24 IBS Radio/Webcast Conf.: Chicago, IL
Oct. 6-7 Digital Music Forum West: Los Angeles, CA
Oct. 13-14 Digital Content Summit/Music: New York, NY
Oct. 18-22 CMJ Music Marathon: New York, NY
Oct. 27-30 CBI Fall Convention: Orlando, FL
Nov. 5 IBS Radio/Webcast Conf.: Boston, MA
Nov. 19 IBS Radio/Webcast Conf.: New York, NY
Dec. 3 IBS Radio/Webcast Conf.: Los Angeles, CA