 RAIN 2/9: TargetSpot serving audio ads to MySpace Music ·Feb 9, 12:18 PM
Read more from PaidContent here. SAT. RADIO SUBSCRIBERS LISTEN MORE “AT HOME” AND “AT WORK” THAN “IN THE CAR,” SAYS STUDYShaking conventional wisdom, a new study indicates that “in the car” is not where subscribers spend the most time with satellite radio. Rather, the Council for Research Excellence (CRE) reports subscribers spent a higher percentage of their satellite radio listening “at home” (29.5%) and “at work” (23.1%) than while driving (21.4%).
In fact, only listening via a dedicated satellite radio was counted in the study. In other words, listening via Internet streams and cable/satellite television was not included. As such, the percentages for “at home” and “at work” are likely even higher! Read more from Twice.com here. YAHOO HIRES LABEL VET TO HEAD MUSIC DIVISIONYahoo! has hired Universal Music Group vet Jeff Bronikowski to head of Yahoo! Music, Billboard reported yesterday. Bronikowski was SVP/Global Digital Initiatives before his departure last January. He replaces Michael Speigelman, who succeeded Ian Rogers. Asked what he learned at UMG that he’ll apply at Yahoo?, Bronikowski said, “Labels are not going to be cooperative with tiny sites because they don’t move the needle for them. They are looking for scale opportunities, and I think Yahoo provides that.”
Thus, a Silicon Valley business columnist thinks a Yahoo! Music partnership with an established independent online music service like Pandora or Spotify could return the portal to prominence in online music. “Then we promote the hell out of the deal on Yahoo’s front page — a place where Yahoo should be training its users to looking the latest TV, music and games that they’ll love,” writes Nicholas Carlson in Silicon Alley Insider. But, as a partner with CBS Radio, doesn’t Yahoo! Music already have a built-in relationship with Last.fm? RAIN reported last April here that a Yahoo! Music redesign incorporated links to content from other providers, including webcasters Last.fm and Pandora. Read Billboard’s interview with Bronikowski here read Silicon Alley Insider here. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
MySpace Music has added 30-second audio ads to its streaming music service, powered by a deal with 
PaidContent reports that “after the first listen, (MySpace Music listeners) will be able to listen to at least another 100 streams without hearing another commercial.” MySpace is owned by Rupert Murdoch’s News Corp. The service has faced dwindling audiences and is widely believed to be losing quite a bit of money. And while the terms of MySpace Music’s usage licenses are not public knowledge, it should be noted that “on-demand” streaming commands a significantly higher royalty than traditional “non-interactive” webcasting.
