 RAIN 2/12: Valentine's Day inspires unique, niche Net radio programming ·Feb 12, 11:32 AM The diversity of Internet radio is well-suited for events like Valentine’s Day. The holiday shows off the many musical (and marketing) niches available to webcasters. One Internet radio station already taking advantage of those opportunities is Classic baby boomer-era cartoon shows are relived on Shokus Internet Radio, where every night favorite Valentine’s Day scenes from Charlie Brown, Pepe Le Pew, Popeye and more are performed on the air (more here). Barbershop Harmony from Live365 plays barbershop quartet love songs, while Pipeline2Paradise.com adds a Hawaiian touch to the holiday. AOL Radio offers some wedding-themed selections, like The First Dance and Wedding Songs. And of course there’s the Love Bites stream from 1Club.FM, which pretty much says it all. And if you’re still rushing to find the perfect gift for your sweetie this Sunday, ChipChick.com recommends the Internet radio-streaming HP DreamScreen (here). PANDORA CHIEF REVENUE OFFICER SPEAKS ABOUT ADREADY DEAL, IMPACT OF MOBILE DEVICESIndustry analyst Mark Ramsey recently spoke with Pandora’s Chief Revenue Officer John Trimble about a range of topics, including the company’s recent deal with AdReady to attract ad dollars from small and regional businesses. Some have said the move is a threat to AM/FM radio, but Trimble disagreed. “We continue to view the radio world and ourselves as a complementary experience.”
He also called Pandora’s multi-platform approach a “game-changer” from an advertising perspective. Ramsey and Trimble also discussed approaches for collecting listener demographic info, how to advertise on mobile devices and more. You can listen to the full interview at Ramsey’s Hear 2.0 blog here. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
