 RAIN 2/17: Ad firm wants to help U.S. webcasters sell non-U.S. impressions ·Feb 17, 12:14 PM AD SALES FIRM SPECIALIZES IN SELLING NON-U.S. AVAILS FOR WEBCASTERSFollowing news that CBS Radio is no longer allowing listeners outside the U.S. access to its radio streams (see RAIN here), Jennifer Lane writes today that a company in Belgium called Adswizz is selling ad campaigns targeted to foreign listeners of some American webcasters.
Beyond the issue of royalties in other countries is the matter that most U.S. advertisers simply aren’t interested in non-U.S. ad impressions. Thus, there’s no incentive for webcasters to foot the bill for streaming on which they see no ad return. The U.S.‘s top three streaming outlets, Pandora, CBS Radio (which includes AOL Radio and Yahoo! Radio), and Clear Channel Radio, no longer allow non-U.S. listening. Adswizz “provides a platform for display, video and audio ad-serving and ad management to radio stations,” Lane writes in her Audio4cast blog. The company offers an ad exchange network to sell the foreign impressions. Read more in Audio4cast here.
NEW NPR APP STREAMS (NEARLY) ANY MEMBER STATION’S CONTENT TO ANDROID PHONESNPR has released an updated Android app that enables streaming of nearly any NPR station’s content on your mobile.According to Lifehacker, users can access “one of the 600 NPR stations in the U.S. offering more than 1,000 news, HD music, and other streams“ by city, ZIP code, or their current location. There’s more here. USA TODAY’S GRAHAM PROFILES $5/MO. ON-DEMAND SUBSCRIPTION SERVICESince November, there’s been an “all you can eat” interactive music subscription service available to U.S. listeners (RAIN covered it here) — and while the European company Spotify has been getting all the hype for its ever-delayed U.S. launch, it’s the MOG: All Access service that’s live now. And while Rhapsody and Microsoft’s Zune Pass have struggled at $12.99 and $14.99 price points (respectively), MOG: All Access costs just $5 a month (Keep in mind Napster also offers an on-demand service for $5/month now, however.).
Jefferson Graham, in the USA Today, profiles the service today. “Like online radio service Pandora, MOG will find music based on your tastes, with a slider that adds similar artists (John Fogerty and Nils Lofgren, for instance). And as with Rhapsody, you can choose to listen to just one artist, without any other interruptions.” MOG expects to have mobile apps available for Android and the iPhone by April. There’s more from USA Today here. NEW MOBILE SOCIAL NETWORKING PLATFORM FOR CLEAR CHANNEL IN TESTSClear Channel will reportedly test a new mobile “social community” platform designed to allow interaction with various forms of the broadcaster’s radio content. The technology, developed by Austin, TX company Wireless Grids Corp., will be tested at six Clear Channel stations in the Syracuse, NY market (Wireless Grids was originally conceived at Syracuse University). The San Antonio Business Journal has more here.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
