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RAIN 2/23: RadioDNS launches system to connect terrestrial radio with rich media

Posted on: 02/23/2010

RADIODNS AIMS TO ENRICH BROADCAST RADIO WITH WEB SERVICES

Organizers in the UK last week officially launched the collaborative RadioDNS project, with the aim of enabling the cost-effective, scalable and portable traditional broadcast radio medium with the power of Internet-delivered services. The foundational idea is an address system (like the Internet’s DNS) which tells a specially-enabled radio where to find a broadcaster’s web services while listening to the over-the-air broadcast. A broadcaster might connect images to a news story, supply an online program guide, or allow the listener to “tag” programs, songs, or ads to follow up on later.

The address info is encoded into the metadata (e.g. RDS) that’s already part of terrestrial broadcasts. With a system like this, broadcasters and listeners wouldn’t need to stream audio over a high-bandwidth, costly one-to-one connection. Only the Web data associated with the broadcast would be delivered via IP. Some of the “brains” behind the project include BBC vets John Ousby and James Cridland, and Global Radio’s Nick Piggott. The project is supported here in the U.S. by BIAfn, Jump2Go, Clear Channel, iBiquity, RadioTime and Streema. The image is of the Pure Sensia (see RAIN here), the first RadioDNS-enabled radio. There’s more, including an introductory video, from RadioDNS here.

TARGETSPOT LAUNCHES MOBILE AD PLATFORM

Net radio ad network TargetSpot announced the launch of its mobile ad platform today. TargetSpot will now serve audio ads to mobile apps on the iPhone, Android and BlackBerry. TargetSpot’s first client for the mobile ads is Slacker, with whom TargetSpot began working in 2008. Read the press release here.

OUT-OF-WORK D.C. JOCK’S PODCAST AVERAGING 15K DOWNLOADS A DAY

Mike O’Meara (and former members of his show’s cast), fired from CBS Radio’s WJFK/Washington after a format flip, has already paid off the start-up costs for the 1-hour podcast he hosts from his living room each weekday. He’s brought in some sponsors, too, and the show often makes the iTunes “top 20” list of comedy programs. O’Meara’s show averages 15,000 downloads a day, 60% of which are from beyond the Washington, D.C. area. The show was profiled in Sunday’s The Washington Post here.

LEGENDARY DOYLE REDLAND FORCED TO RETIRE AFTER ONION RADIO NEWS DECLINES CONTRACT RENEWAL

According to a news update delivered during a brief extension to his just-expired 40-year contract, legendary Onion Radio News anchor Doyle Redland announced his retirement on Sunday. The Onion reportedly let expire Redland’s contract, which, according to him, paid him $20-thousand a year for the past 40 years. It’s unclear whether the radio news program will continue without him, though at presstime, there was no new installment of the podcast, which normally updates Tuesdays, Thursdays, and Sundays.

Hear Redland’s inspired farewell at the Onion Radio News here.



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