 RAIN 2/25: Net radio listeners buy 41% more music downloads, study says ·Feb 25, 01:08 PM NPD: ONLINE RADIO HELPS MUSIC SALES, ON-DEMAND SERVICES HURTNPD Group analyst Russ Crupnick was referring to on-demand streaming services like Spotify when he told an audience at Digital Music Forum East yesterday, “We’re eating our young. For some people, more listening just means more listening and tends to lead to less purchasing.” 13% less.
However, his company’s research shows that Internet radio spurs listeners to buy 41% more downloads — further evidence that online radio is an effective music discovery and promotional tool. The study shows that from 2007-2009, total spending on music dropped 19% (calculated by Billboard based on the NPD numbers). However, Americans spent 52% more on downloads, averaging $50/year for those who buy downloads. There’s more from CNet here and Billboard here. MARKETRON, ANDO CREATE SINGLE AD SYSTEM FOR OVER-THE-AIR AND INTERNETThis week, Marketron and Ando Media announced they’ve partnered to create an integrated system for scheduling and delivering both Internet radio and broadcast ads. The new system combines Marketron’s Revenue Builder multimedia sales app with Ando Media’s Ad Injector platform.
According to a joint press release, the new solution entails “a single process for order entry, reporting, and invoicing for both traditional and Internet radio share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
campaigns. Instructions for streaming spots are delivered from Marketron Revenue Builder to Ando Media’s Ad Injector digital platform for immediate processing and execution.” The press release is 
