RAIN 3/22: Watch panels, interviews, keynote and more from RAIN Summit North
RTT NEWS OFFERS VIDEO COVERAGE OF RAIN EVENT IN TORONTORTT News was at RAIN Summit North on March 12, videotaping the panels and presentations (including the keynote from Pandora CEO Joe Kennedy). They’ve created a special RAIN Summit site (here) where you can view the videos and browse through photos of the event.
As of publication, about 3 hours of video from the Summit is available from RTT News, though more coverage should be coming soon. The site also features interviews with Davis Wright Tremaine partner David Oxenford and president & co-founder of Listener Driven Radio Daniel Anstanding, not to mention RAIN editor Paul Maloney and publisher Kurt Hanson.
RAIN Summit North took place in Toronto during Canadian Music Week. We have another event coming up soon: our annual RAIN Summit West in Las Vegas scheduled for April 12 during the NAB Show. You can find out more about that summit here and register today here.
CRIDLAND: STUDY SHOWS POSSIBLY EXPENSIVE FUTURE OF MOBILE STREAMING RADIOAccording to a French study on radio listening (“L’évolution numérique du média radio”), by 2018, 22% of radio listening will come from mobile devices in France. That boils down to 39 minutes a day, which would end up costing broadcasters 3.7 million euros, per station, per year to stream to mobile devices (if, that is, mobile providers charge broadcasters for eating up an estimated 7.8% of all mobile data use).
Internet radio expert James Cridland points out (here) it reportedly costs roughly 1.3 million euros, per station, per year to broadcast on AM or DAB FM. Also, he writes, “missing from the analysis is the additional cost of the server infrastructure…and – most importantly from my point of view – any idea whether the mobile network would actually cope with this traffic.
“It’s clear that we need to think long and hard if we think that the future for radio listening is based on 3G. Perhaps broadcast radio (whether DAB or FM) still has a future after all?“
MARK RAMSEY TO SPEAK AT RADIO INK’S CONVERGENCERadio researcher and analyst Mark Ramsey is on the agenda for Radio Ink’s Convergence where he’ll speak about his ideas for the future of radio. Ramsey has advised many media companies, including Clear Channel, CBS Radio, Sirius XM, Apple and EA Sports. He’s the author of “Fresh Air: Marketing Gurus on Radio” and “Making Waves: Radio on the Verge,” not to mention his Hear 2.0 blog. Radio Ink’s Convergence is scheduled for June 3-4 at the Microsoft Silicon Valley Campus in Mountain View, CA. You can find out more here.
SMALL BUSINESSES USING NET RADIO TO ATTRACT NEW CUSTOMERSThe Daily Herald reports that small businesses are using Internet radio “as a relatively low cost way to market to targeted audiences.” Peggy Smedley of Specialty Publishing Co., for example, connects with wsRadio.com every Tuesday to create the “Peggy Smedley Show.” Chris Murch, president of wsRadio.com, said 5,000 to 10,000 people listen to such programs on average. “[Businesses] can establish themselves as an expert in their field by, for example, interviewing thought leaders on a regular basis [on their programs],” he told The Daily Herald (here).
UK PM WANTS HIGH-SPEED NET ACCESS IN EVERY HOMEJust days after the FCC unveiled their plan for expanding high-speed Internet access here in the U.S., prime minister of the UK Gordon Brown says super-fast broadband connections “must be for all – not just for some.” He called Internet access “the electricity of the digital age.” However, his opponents in Britain also have a plan for expanding broadband access. The BBC has more on the story here.
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