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RAIN 3/25: RAIN bolsters Summit roster with Clear Channel, NextMedia execs

Posted on: 03/25/2010

TOP CONSULTANT, ANDO SALES SPECIALIST, JACAPPSFRED JACOBS ALSO TO APPEAR

Today we continue our daily pace of new speaker announcements for RAIN Summit West in Las Vegas April 12.

Clear Channel Integrated Media Sales Director Sharon Mussalli will join NextMedia Group VP/NTR Brian Foster to tackle topics regarding “Attracting Local Advertisers” for new media sales. For instance, is Pandora’s entrance into the local game a threat to broadcasters, or might it open a door for everyone? This discussion will be moderated by BIA/Kelsey Chief Strategy Officer (and former NAB VP/Research) Rick Ducey, as we announced last week.

Matt Sunshine (left) is VP/senior consultant at The Center for Sales Strategy (CSS) (and formerly Group Director of Sales Development for Susquehanna, where he headed up the New Media Initiative, and GSM at KPLX/KLIF Dallas). He’ll moderate the “Making It a Real Business” panel and discuss ad platforms, managing inventory, and optimizing rates. Joining the talk will be Marketron CEO Steve Minisini, Adify co-founder Russ Fradin (both announced previously), and Ando Media SVP Patrick Reynolds (right). Reynolds’ experience at multiple top-tier ad agencies (in business, media, and creative leadership roles) bolsters this already-impressive panel.

“The Leap to Mobile” panel will look back on the year in which Internet radio truly became a mobile medium, and discuss what’s in store (for example, Apple’s iPad and the in-car systems like the Ford Sync and the BMW/Mini-Connected system). One expert in this field is Fred Jacobs, president of JacApps (left), which is developing customized mobile apps (for iPhone/iPod Touch, Android, and Blackberry) for radio and other media clients, events, national talent, and more. (You can see video’s of Fred’s appearance at RAIN Summit North at RTTNews.com here.) As announced, Cox Media Group VP/Digital Gregg Lindahl moderates.

As you may know, Kinsey Wilson, the Senior Vice President and General Manager of NPR Digital Media, will present the keynote address at the Summit.

Our annual RAIN Summit West in Las Vegas is the premiere educational and networking event of the year for Internet radio. We’ve put together a day of informative panels and presentations on the technical and legal aspects of the Internet radio business, along with sessions to offering programming expertise and methods of improving your business strategies. Once again, the RAIN Summit will be an official co-located event of the NAB Show, meaning that RAIN Summit registrants have access to the 2010 NAB Show exhibits.

And, as always, the Summit will include Kurt Hanson’s “State of the Industry Address” and our famous RAIN Reader Cocktail Party to cap off the day. See the RAIN Summit West agenda here.

Register for the 2010 RAIN Summit West today here.

AT&T MOBILE MUSIC SERVICE INCLUDES PROGRAMMED AND CUSTOMIZABLE STATIONS

AT&T this week announced a new subscription mobile music streaming service. Owners of Samsung Solstice, Samsung Impression and the LG Xenon phones (and an unlimited data plan) can download the AT&T Music app. The $6.99/month fee includes 40 commercial free genre-based radio stations, plus the ability to create “personalized” stations. The service also offers OTA song and album download sales. Read more here.

WEBSTER’S SOCIAL MEDIA ENGAGEMENT MATRIX: NOT WHAT TO DO, HOW TO THINK

Edison Media’s Tom Webster offers his blog readers today what he calls “A Simple Matrix For Social Media Engagement.” Simply, it’s a graph, two squares-by-two squares, designed to simplify the wide range of possible interactions broadcasters and consumers can have via social media. It’s a really interesting way to organize your station or webcast’s social media strategy.

Webster and Triton Digital’s Jim Kerr discussed social media in a webinar yesterday. Both will appear at RAIN Summit West (more info here). Learn more about Webster’s Social Media matrix here.

WESTERGREN REVEALS INTERESTING STATS ON PANDORA LISTENING AND LIBRARY

Pandora founder Tim Westergren, in a “town hall” meeting with listeners in Manhattan this week, related some “facts and stats” regarding Pandora listening and music. (We found these via a Hypebot blog entry called “Pandora By The Numbers.”) Here are a few interesting ones:

  • It costs Pandora 2¢ per hour to stream (we’re assuming that’s per listener, and includes royalties and bandwidth).
  • Pandora adds about 85,000 new listeners each day.
  • Dancing Queen” by ABBA was the first song Pandora analyzed for the Music Genome Project.
  • Pandora says listeners give a “thumbs up / thumbs down” rating to 20-25% of the music played.
  • 45 of the top 50 advertisers have placed ads on Pandora.
  • The song/artist search gets “stumped” 0.4% of the time.

There’s more here.



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