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RAIN 4/22: Facebook unveils "Open Graph" platform to leave social network's mark across entire Web

Posted on: 04/22/2010

PANDORA AMONG FIRST PARTNERS TO TAP INTO FB’S 400 MILLION MEMBER BASE

Facebook has introduced its “Open Graph” initiative to add its social-network functionality to nearly any online publisher, with Pandora as one of its inaugural partners.

Via the new “Open Graph” API software, publishers (like Pandora, or your webcast or station) can add social features to their sites which will allow Facebook members to share their interactions with the site with their Facebook networks, which “provides a way to tap into the social network’s 400 million users even if they don’t have their own Facebook brand page,” explains MediaPost here.

Sites like Pandora are already adding Facebook “Like” buttons to their pages, so users who are also Facebook members can, with a single click, share their preferences with their friends. “Going forward, those who opt in to the Pandora integration will be able to share all their favorite songs on their Facebook profiles,” the L.A. Times Technology blog reports (here). “Users can also ‘like’ songs on Facebook and receive station suggestions from Pandora based on those preferences. And since friends are integrated into the music service, users will be able to see what songs or stations their Facebook friends liked.”

Pandora founder Tim Westergren explained the new function to Pandora listeners via his blog: “The idea behind today’s update is to make it really easy to share your Pandora stations and music discoveries with your friends – and vice versa. Now your friends can be a daily source of inspiration for new stations and music discovery. I’ve been testing out the service while we were developing it and I have to say it really brings a wonderful new human dimension to the listening experience.” Read the blog here. And Pandora’s instructions for how the “Like” system works are here.

HANSON IN HAMBURG

Well, he made it. (We reported Tuesday here that Kurt was invited to deliver the keynote address at RadioCamp, a radio and new media conference in Hamburg, Germany, but that ash from the recent eruption of the volcano Eyjafjallajökull in Iceland might prevent his travel.)

Here’s a photo of Kurt with his new favorite travel companion, the Apple iPad, in front of the event’s venue, the Fabrik der Künste (“arts factory”), a converted warehouse in Hamburg’s industrial district. You can read more about the event here, for which you may need to use Google’s Translate tool here.



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