RAIN 6/3: AccuStream predicts big listening gains for Net radio over next 18 months
·Jun 3, 06:30 AM
RESEARCH FIRM EXPECTS 20% GROWTH IN AD-SUPPORTED LISTENING HOURSWebcasters will see big listenership gains over the next two years, according to AccuStream Research, both in terms of time spent listening and ad-supported listening hours.
Individual track plays on streaming radio services are forecasted to rise 15% this year to 8.3 billion total listening hours. That expected growth comes on top of a 9% increase in time spent listening in 2009.
Furthermore, AccuStream expects listening hours to increase 22% in 2011.
AccuStream also predicts that ad-supported listening hours will increase 20% this year and sellout is expected to reach 55% — generating $135 million. That’s a 41.6% “growth spike,” according to AccuStream, fueled by “more sophisticated geo-targeting solutions, better national sales execution and bundled solutions.”
Interestingly, AccuStream says 2009 was marked by “a significant round of consolidation” in Internet radio. The research firm points out, as an example, the inclusion of large pureplay services from Yahoo! and AOL Radio into CBS Interactive. In fact, “an evaluation of advertising supported listening…reveals a 5% drop in monetizable inventory in 2009.” These stats all come from AccuStream Research’s “Online and Mobile Music Spins and Media Spend: 2010 – 2012” report. You can find out more about the report from AccuStream’s press release here.
KAZAA, SKYPE FOUNDERS LAUNCH ON-DEMAND CLOUD MUSIC SERVICERdio is the new on-demand music service from the same folks that built file-sharing service Kazaa and Skype. The service, which can be accessed on desktops and mobile devices, costs $5-10 per month. Over 5 million tracks from all of the major labels are included so far. Rdio includes many social networking features, similar to Twitter or Facebook. You can read more from Wired here and The New York Times here.
SX TEAMS UP WITH AFTRA TO DISTRIBUTE ROYALTIESSoundExchange has partnered with The American Federation of Television and Radio Artists (AFTRA) to distribute royalty payments. SoundExchange gave AFTRA a list of over 6,000 member artists who are due royalty payments but haven’t registered with SoundExchange. AFTRA began reaching out to these artists yesterday. SoundExchange has come under fire recently for the amount of undistributed royalty funds it was reportedly holding (RAIN coverage here and here).
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