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RAIN 6/3: AccuStream predicts big listening gains for Net radio over next 18 months
·Jun 3, 06:30 AM
Posted by: Michael Schmitt

RESEARCH FIRM EXPECTS 20% GROWTH IN AD-SUPPORTED LISTENING HOURS

Webcasters will see big listenership gains over the next two years, according to AccuStream Research, both in terms of time spent listening and ad-supported listening hours.

Individual track plays on streaming radio services are forecasted to rise 15% this year to 8.3 billion total listening hours. That expected growth comes on top of a 9% increase in time spent listening in 2009.

Furthermore, AccuStream expects listening hours to increase 22% in 2011.

AccuStream also predicts that ad-supported listening hours will increase 20% this year and sellout is expected to reach 55% — generating $135 million. That’s a 41.6% “growth spike,” according to AccuStream, fueled by “more sophisticated geo-targeting solutions, better national sales execution and bundled solutions.”

Interestingly, AccuStream says 2009 was marked by “a significant round of consolidation” in Internet radio. The research firm points out, as an example, the inclusion of large pureplay services from Yahoo! and AOL Radio into CBS Interactive. In fact, “an evaluation of advertising supported listening…reveals a 5% drop in monetizable inventory in 2009.” These stats all come from AccuStream Research’s “Online and Mobile Music Spins and Media Spend: 2010 – 2012” report. You can find out more about the report from AccuStream’s press release here.

PANDORA RAISES MORE INVESTOR CAPITAL

Pandora has raised an undisclosed amount of funding in a round of financing led by GGV Capital and Allen & Company. Pandora says it plans to use the additional capital to “invest in resources that will further fuel its growth.” GGV partner Glenn Solomon praised Pandora, stating, “They preserved and stayed true to their vision through some challenging circumstances…the rapid growth in users and revenue are testaments to the value that consumers and advertisers get from Pandora.”

NPR CEO: ALL CARS WILL SOON HAVE NET RADIO

While being interviewed at the D: All Things Digital conference in California, NPR CEO Vivian Schiller said she believes that all cars will soon have Internet radio in one form or another. Moreover, she stated, streaming radio will replace AM/FM in the next 5 to 10 years. But how people listen is less important than the fact that they are listening, Schiller argued. She also revealed that NPR’s iPad app has been downloaded over 300,000 times. You can find more notes about Schiller’s interview from Barron’s here.

KAZAA, SKYPE FOUNDERS LAUNCH ON-DEMAND CLOUD MUSIC SERVICE

Rdio is the new on-demand music service from the same folks that built file-sharing service Kazaa and Skype. The service, which can be accessed on desktops and mobile devices, costs $5-10 per month. Over 5 million tracks from all of the major labels are included so far. Rdio includes many social networking features, similar to Twitter or Facebook. You can read more from Wired here and The New York Times here.

SX TEAMS UP WITH AFTRA TO DISTRIBUTE ROYALTIES

SoundExchange has partnered with The American Federation of Television and Radio Artists (AFTRA) to distribute royalty payments. SoundExchange gave AFTRA a list of over 6,000 member artists who are due royalty payments but haven’t registered with SoundExchange. AFTRA began reaching out to these artists yesterday. SoundExchange has come under fire recently for the amount of undistributed royalty funds it was reportedly holding (RAIN coverage here and here).



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