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RAIN 6/7: iPhone 4 unveiled

Posted on: 06/07/2010

NEW DEVICE WILL MULTI-TASK MUSIC APPS

Steve Jobs took to the stage at WWDC today to unveil Apple’s new iPhone 4 — a stainless steel device that’s thinner than the previous iPhone 3GS and will ship with the multitasking and newly-renamed iOS 4. This new operating system allows music apps — like those that stream Internet radio — to play in the background while running other apps. That, combined with the iPhone 4’s better battery (10 hours of WiFi browsing, 6 hours of 3G browsing, 40 hours of music playback) probably means the iPhone is still the best way to listen to Net radio on the go. iOS4 will also be available for iPhone 3GS, iPhone 3G and iPod Touch owners on June 21.

Other features include a high-res display (four times better than 3GS), a front-facing camera for video calls, the inclusion of the same iBooks app found on the iPad, a gyroscope and the whole device runs on the same chip as the iPad. No announcements were made about the iPhone coming to other networks, as was previously rumored. It will be available starting June 24 for $199 for the 16GB model and $299 for the 32GB model.

Jobs also previewed iAds, Apple’s mobile advertising platform which will launch on July 1. 60% of ad revenues go to the developer and adding iAds to your app apparently will only take an afternoon, said Jobs. Plus, clicking an ad will not take users out of the application. Nissan, State Farm, Sears, Target, Best Buy and Geico are among first iAd customers — all told, Apple has generated $60 million in committed ad revenue already with iAd. Apple expects iAds to dominate 48% of mobile ad revenue by the second half of 2010. Find our previous RAIN coverage of iAds here, here and here.

NPR MOBILE TRAFFIC SKYROCKETS IN PAST YEAR

Traffic to NPR’s mobile products, in page views, has grown “18 times over” since June 2009, the broadcaster group reports in a recent blog post. Additionally, page views on mobile devices now make up 39% of all page views to NPR digital content. NPR expects these increases will only continue as Apple’s iPhone gains multitasking — 74% of NPR’s mobile traffic comes from Apple mobile devices. NPR has more stats here. Meanwhile, Jerry Del Colliano comments on NPR’s digital and mobile strategy at his Inside Music Media blog here. The Wall Street Journal also recently interviewed NPR CEO Vivian Schiller about NPR’s online strategy here.

HANSON, GEHRON SPEAK AT FINAL DAY OF RADIO INK CONVERGENCE

Radio Ink’s Convergence conference wrapped up last Friday, but not before AccuRadio CEO and RAIN publisher Kurt Hanson delivered his “State of the Industry” address. The presentation should be familiar to recent attendees of RAIN Summits, but if not, Radio Ink has coverage here. AccuRadio COO John Gehron also spoke in a panel on Net radio. He was asked why he joined AccuRadio and responded, “It became obvious to me that music has become a commodity. It was becoming available everywhere…I saw the opportunity of Internet, with the long tail.”

AUDIOBOO PREVIEWS FEATURES THAT MAY INTEREST BROADCASTERS

Music service Audioboo, which acts like a YouTube for music files, will soon launch paid Pro services that, the company hopes, “will be snapped up by radio stations and other businesses looking to make their audio more social.” The Pro services will allow listeners to upload their own audio, moderators to filter content and add branding, then present everything in a playlist “Stream.” The Next Web has more coverage here.

iPAD AD MONEY HINTS AT POTENTIAL, REPORTS WASHINGTON POST

The Washington Post reports that advertisers are paying up to 5 times as much as they pay for normal web ads to be placed on media iPad apps. While online ad revenues still “generate a small fraction of news companies’ advertising revenue,” there are reasons to be optimistic. Wired, for example, reports that more than 66,000 people had paid for its iPad app a week after its release. “In an average month,” writes The Washington Post (here), “the printed magazine sells 82,000 copies on newsstands.”

CNET ROUNDS UP BEST PORTABLE NET RADIO DEVICES

There are a ton of ways to listen to Internet radio away from your computer nowadays, so much so that it may be daunting to pick one. CNet comes to the rescue with a handy list of the best portable Internet radio device. The Logitech Squeezebox Radio (pictured), Chumby One and VTech IS9181 Wi-Fi Internet radio are all included, along with other devices like the iPad and iPod Touch. The latter devices “may not fit with our conventional notions of radios, but the breadth of radio apps available for these devices is unmatched.” Read more from CNet here.



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