RAIN 6/7: iPhone 4 unveiled
NEW DEVICE WILL MULTI-TASK MUSIC APPSSteve Jobs took to the stage at WWDC today to unveil Apple’s new iPhone 4 — a stainless steel device that’s thinner than the previous iPhone 3GS and will ship with the multitasking and newly-renamed iOS 4. This new operating system allows music apps — like those that stream Internet radio — to play in the background while running other apps. That, combined with the iPhone 4’s better battery (10 hours of WiFi browsing, 6 hours of 3G browsing, 40 hours of music playback) probably means the iPhone is still the best way to listen to Net radio on the go. iOS4 will also be available for iPhone 3GS, iPhone 3G and iPod Touch owners on June 21.
Other features include a high-res display (four times better than 3GS), a front-facing camera for video calls, the inclusion of the same iBooks app found on the iPad, a gyroscope and the whole device runs on the same chip as the iPad. No announcements were made about the iPhone coming to other networks, as was previously rumored. It will be available starting June 24 for $199 for the 16GB model and $299 for the 32GB model.
Jobs also previewed iAds, Apple’s mobile advertising platform which will launch on July 1. 60% of ad revenues go to the developer and adding iAds to your app apparently will only take an afternoon, said Jobs. Plus, clicking an ad will not take users out of the application. Nissan, State Farm, Sears, Target, Best Buy and Geico are among first iAd customers — all told, Apple has generated $60 million in committed ad revenue already with iAd. Apple expects iAds to dominate 48% of mobile ad revenue by the second half of 2010. Find our previous RAIN coverage of iAds here, here and here.
iPAD AD MONEY HINTS AT POTENTIAL, REPORTS WASHINGTON POSTThe Washington Post reports that advertisers are paying up to 5 times as much as they pay for normal web ads to be placed on media iPad apps. While online ad revenues still “generate a small fraction of news companies’ advertising revenue,” there are reasons to be optimistic. Wired, for example, reports that more than 66,000 people had paid for its iPad app a week after its release. “In an average month,” writes The Washington Post (here), “the printed magazine sells 82,000 copies on newsstands.”
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