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RAIN 6/10: Nearly 45% of iPhone, Android users stream music or Internet radio, says Nielsen

Posted on: 06/10/2010

23% OF MOBILE PHONE USERS OWN A SMARTPHONE

According to Nielsen, nearly 30% of all smartphone users have used their devices to stream music and online radio in the past 30 days. Among Android users, that figure rises to approximately 45% and iPhone users aren’t far behind. iPhone users’ top data uses include checking email and surfing the web, while Android users are big on texting.

Furthermore, Nielsen found that 23% of U.S. cellphone users owned a smartphone in Q1 2010, up from just 16% less than a year ago. Between Q1 2010 and Q4 2009, the iPhone and Android platforms gained 2% market share — taking away customers from Blackberry and Windows Mobile. The good news for webcasters is the two mobile platforms used most for streaming radio — Android and iPhone — are on the rise. Nielsen has plenty more insights here and Jennifer Lane of Audio4Cast has commentary here.

MORGAN STANLEY ANALYST: SMARTPHONE SALES, MOBILE WEB TO MAKE BIG GAINS

Morgan Stanley analyst Mary Meeker, speaking at the Conversational Marketing Summit in New York, said web browsing on mobile devices “is ramping up faster than desktop Internet use did.” Furthermore, she predicted smartphone sales will surpass PC sales in 2012 and will outsell normal mobile phones next year. As users spend more time online, said Meeker, advertisers will also increase their use of the web. The Washington Post has more on Meeker’s predictions here.

NEW SYSTEM WOULD DELIVER PODCASTS WITHOUT NET CONNECTION

Commercial Radio Australia and Beijing Jolon Digital Media Broadcasting have announced that they’ve developed a system that allows listeners to download podcasts and audio files via DAB+ radio waves. In other words, without an Internet connection. It’s called Push Radio and the companies hope to have a trial system up and running in Australia by the end of 2010. Podcasting News has more here.

BONNAROO iPHONE APP INCLUDES STREAMING RADIO

Bonnaroo’s free iPhone app includes many of the features you might expect from a festival app: maps, lineups, social network integration, but it also includes a streaming radio station. “It’s a great way to learn about the acts who are playing — I wish I’d had something similar for Coachella — and to build anticipation while you’re waiting to get into the show,” writes CNet (here). “As long as AT&T’s data network holds up.”

TARGETSPOT PARTNERS WITH AHA MOBILE

TargetSpot will now be delivering audio ads to listeners of Aha Mobile’s iPhone app. The app, called Aha Radio, features an interface that’s easy to use while driving. The app streams on-demand traffic reports, can read your Facebook news stream, accesses podcasts and lots of other content, but doesn’t actually stream live radio webcasts. Said TargetSpot CEO Eyal Goldwerger, “Internet radio is rapidly moving to the car, and we allow advertisers to effectively follow the consumer.”



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