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RAIN 6/16: Media publishers argue ads on their sites are more effective

Posted on: 06/16/2010

SURVEY FINDS USERS MORE LIKELY TO BUY PRODUCTS ADVERTISED ON TRUSTED MEDIA SITES

The results of a new survey seem to indicate that web users are more likely to buy products advertised on media sites than on web portals or social media sites. Harris Interactive and the Online Publishers Association (OPA) found that 8% of nearly 3,000 respondents bought a product after seeing an ad for it on a media website, compared to 5% on web portals and only 2% on social networks.

Users believed that media sites, especially trusted sites, only chose reputable advertisers. “I imagine there’s a screening process that allows only the best of the best to advertise,” said one respondent. Analysts say the results indicate users establish “deeper relationships” with media sites. “The point is that content matters and brands matter,” said Pam Horan, president of the OPA. Find The Wall Street Journal‘s coverage here. Another lesson? Don’t advertise yourself to followers on social networking sites. — MS

STEVE DAHL TAKES PANDORA FOR A SPIN

Realizing that he knew “next to nothing about ‘new’ music,” radio legend and now podcaster Steve Dahl decided to try out Pandora. “Since Pandora conjures up images of thinking outside the box, I thought I’d take it for a spin,” he writes in a column for The Chicago Tribune. “After some tweaking, Pandora ended up sounding a lot like my iPod when it’s in shuffle mode. This confirmed to me that I was as good as a lifeless, dispassionate computer at picking out music that I liked.” Read more here.

LIVE365 CELEBRATES 10 YEARS

Live365, now with over 6,000 webcasts, is celebrating its 10-year anniversary. Of that group, Jennifer Lane reports that more than one hundred have been with Live365 since their beginning in 1999. Live365 is celebrating with a video contest, which Lane has more details on here. Live365 has indeed been “a visible and vocal advocate for the industry” since the early days of Internet radio. Congrats from all of us at RAIN!

PANDORA ACCEPTS TWO WEBBY AWARDS

In May, we reported (here) that Pandora had won both the 2010 Webby and the People’s Voice Award in the Music category. The award ceremony was June 14 and — true to the Webby’s 5-word acceptance speech tradition — Pandora said, “Didn’t kill the radio star.” Other notable speeches included CNet’s: “Found iPhone 5? Call CNet.” Entertainment Weekly has more coverage here.

KATZ PROMOTES MANDEL, EXPANDS SALES FORCE

Katz 360 has promoted Dean Mandel to VP of Sales in New York and hired two more sales team members. Mandel has been with Katz since 2008. Additionally, Scott McKay comes on board as senior account director in Los Angeles and Matthew Wilfinger has been hired as campaign manager in New York. McKay most recently served as director of digital media for CBS Radio, while Wilfinger was a sales assistant at Katz Media’s Christal Radio. Radio Ink has more coverage here.



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