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RAIN 6/18: Pandora, AOL Radio most recalled radio services for social media users

Posted on: 06/18/2010

EDISON: PANDORA’S DOMINANCE SECURED BY FACEBOOK INTEGRATION

A new study from Edison Research on the habits of social network users looked into, among many topics, the most popular Internet radio services. Of the respondents who have ever listened to Internet-only audio, Pandora is the most recalled source for online music (40%). AOL Radio is in second with 10%, followed by Last.fm (7%), Yahoo (7%) and Slacker (5%). This is fairly close to the recollection of the total population, though a greater percentage of frequent social media users could recall Internet radio services.

“These consumers’ propensity for posting status updates and other content, combined with Pandora’s recent moves to integrate with Facebook, will likely position Pandora as the dominant music discovery brand online,” Edison concluded.

Overall, social network users are “more likely to follow brands/companies than the average social media user,” Edison found, “which makes identifying and appealing to those with the ‘social habit’ crucial for brands.”

The study, titled “The Social Habit – Frequent Social Networks,” also found that avid social networkers are tied to their mobile phones (90% own one), use the Internet over TV and radio and prefer Facebook over other sites. You can find more of the results from Edison’s study here.

ONLINE ADVERTISING TO GENERATE $25 BILLION THIS YEAR, SAYS eMARKETER

Over $25 billion will be spent this year on Internet advertising, predicts eMarketer. Additionally, online ad spending will continue to increase over the next 5 years, said senior analyst David Hallerman, eventually representing 20% of all ad spending by 2014 (up from 15% in 2010).

Hallerman points to a shift in marketing strategies as the cause of the growth. He said, “The anxiety attached to the still-healing economy encourages marketers to bet more on sure things, and the ability to measure Internet ads, especially search, makes them more sure than most traditional ad spending.” AllAccess has more coverage here.

CNET: PURE EVOKE FLOWCLASSIC WI-FI RADIO DONE RIGHT

CNet recently posted a review of the Pure Evoke Flow, giving the Wi-Fi radio device a “very good” rating of 3.5 stars out of 5. “The Pure Evoke Flow is a classic Wi-Fi radio done right,” CNet writes, though “the elegance of the touch-sensitive interface comes at the cost of usability” and some popular selections are missing. Find the full review here).



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