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RAIN 6/21: New iPhone "multitasking" OS lands today

Posted on: 06/21/2010

WILL ENABLE NET RADIO APPS TO RUN IN BACKGROUND

Apple’s iOS4, the new operating system for iPhone and iPod Touch devices, is scheduled to launch today complete with the ability to run apps in the background. In other words, users will finally be able to listen to Internet radio apps while using other applications. Pandora has already released an update to support background listening on iOS4 (more from MacRumors here). The OS update will be free for users and includes other updates like a unified email inbox, the ability to make folders for apps and support for iBooks. First-generation iPhone and iPod Touch devices are excluded from the update and the iPhone 3G will not support multitasking.

This update also does not apply to iPad devices — they’ll get an update in fall that will allow apps to run in the background. And of course, the new iPhone 4 available this Thursday (June 24) will ship with iOS4. Find our previous coverage of iOS4 and the new iPhone here and here.

SOUNDEXCHANGE TO HOST ROYALTY WEBINAR FOR WEBCASTERS

SoundExchange will host a free webinar for webcasters next week, Wednesday June 30, at 1PM EST. The online conference will cover licensing options for new and existing services, information on what webcasters need to submit to SoundExchange, and what SoundExchange does with the royalties.

Jennifer Lane of Audio4Cast will also present “a brief overview of the Internet radio marketplace.” Lane has more information here and you can register for SoundExchange’s webinar here.

ARBITRON UNVEILS NEW PPM DEVICE

Arbitron’s new PPM device, the PPM 360, is loaded with a cellular connection so information can be sent wirelessly, meaning that panelists no longer need to dock the device. “And because the PPM 360 continually transmits data,” reports MediaWeek (here), “Arbitron could speed up ratings delivery to clients, especially for live events, such as sports.” The new technology could potentially be installed on other devices as well, like cellphones, according to Arbitron’s Chief Technology Officer Taymoor Arshi.

INTERNET HOLDS MORE WORD-TO-MOUTH INFLUENCE THAN TV AT TIMES, STUDY FINDS

A recent study from Yahoo on word-of-mouth marketing found that the Internet is more influential than even TV in certain realms. Additionally, Internet WOM marketing is much cheaper than TV campaigns. Interestingly, the study also found most of the Internet-fueled WOM conversations happen offline. Not surprisingly, the most effective vehicles for WOM came in the form of social networking users. Media Post has much more on the story here.



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