RAIN 7/1: Broadcast legend Steve Dahl to keynote inaugural RAIN Summit Midwest
INDUSTRY VET GEHRON, COLEMAN’S KURTZMAN ALSO ON BOARD FOR CONCLAVE SUMMITAfter appearing in what was perhaps the most well-received panel ever at RAIN Summit West earlier this year, Chicago broadcast legend Steve Dahl will keynote the inaugural RAIN Summit Midwest on July 17 in Minneapolis. Dahl has taken his show online as a daily podcast and guides it personally — from promoting it aggressively on social media sites to handling sales deals. His presentation promises to be entertaining, enlightening and unmissable!
You can watch Dahl’s appearance at RAIN Summit West, and plenty of other videos from that Summit, from RTT News here.
Also set to appear at RAIN Summit Midwest is AccuRadio COO and radio expert John Gehron (pictured above left), who will moderate a panel onProgramming Your Station’s Stream.” Then Warren Kurtzman, COO of Coleman Insights (pictured below left), will preview the results from a new national research study. Finally, AccuRadio CEO and RAIN publisher Kurt Hanson will premiere an updated version of his “State of the Industry Address.”
We’ll have plenty more details on additional panels, speakers and more for RAIN Summit Midwest, so stay tuned! The Summit will be held on Saturday, July 17, from 1:30-5:30PM at the Conclave Learning Center. It will be followed by one of our famous RAIN Cocktail Parties at the Doubletree Hotel Minneapolis Park Place.
AFTER 40 YEARS ON THE AIR, DR. DEMENTO TO GO “ONLINE-ONLY”Syndicated broadcast radio personality Dr. Demento has announced, after nearly 40 years on the air, that his show will be web-only by the end of summer. His Saturday evening program covers “catchy little tunes celebrating everything from dogs getting run over by lawnmowers to cockroaches devouring entire cities,” The Los Angeles Times reports (here).
Demento, whose real name is Barret Hansen (pictured left), said, “With the increasingly narrow casting, as they call it, of radio where stations will pick one relatively restricted format and stick with it 24 hours a day, especially in the music area, my show just got perhaps a little too odd of a duck to fit in.” You can find Dr. Demento online here.
INTERNET ADVERTISING, PERSONALIZED TO YOUR ZIP CODEAds on the Internet could start getting more local, Wired reports, thanks to new technology that could provide Internet service providers (ISPs) with browsers’ ZIP codes. ISPs could then sell that information to advertisers, allowing your local pizza joint to target you more effectively. The technology is apparently more accurate than targeting by IP address and only collects neighborhood location — hopefully avoiding privacy concerns.
As for websites hosting advertising? Well, “this technology could allow them to boost their rates slightly. Every bit counts.” Find out more about this new technology from Wired here.
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