 RAIN 7/13: Study hints consumers happy to stick with 1 or 2 devices for streaming music ·Jul 13, 10:33 AM FEWER THAN 1 IN 10 LISTEN ON BOTH PC AND MOBILE PHONEA new study from Forrester Research found that users cling to one, maybe two, devices to listen to digital music. For example, 23% of testers used both a PC and a mp3 player to listen to music, while only 9% used a PC and a mobile phone. That’s compared to 41.6% that used a PC to listen to digital music and 32.5% that used an mp3 player.
This information has implications for music services that have built their models on allowing users to access their music across a whole range of devices. “It’s not realistic to expect the average consumer to use large number of devices for music consumption,” said Forrester analyst Mark Mulligan. “It’s much more likely that they will consolidate their behavior around a couple of devices.” Billboard has more on the story here. ANALYSTS PREDICT DISPLAY AD MARKET TO SOAR TO $15B BY 2014Online and mobile display ads will grow quickly over the next 5 years, even surpassing the growth of search ads, according to analysts at PiperJaffery. They predict display ads will generate $15.7 billion by 2014. Why? “New abilities to target audiences, and better ads in videos, mobile Web pages and the like.”
Targeting is especially important because analysts say consumers have become “desensitized” to typical ads. A great glimpse of future possibilities is Apple’s iAds mobile platform, which delivers dynamic, targeted and interactive display ads (RAIN coverage here and here). “App developers are indeed reporting higher click-through rates with the ads [from Apple], although much of that could be because of the hype surrounding Apple’s effort,” The New York Times reports (here).
“While SoundExchange collects royalties from streaming media sites, it does not treat all streaming transmissions equally. The organization sees itself as the arbiter of copyright negotiation, forcing certain webcasters and stations to pay the highest market rate possible and asking little or nothing of others.” BUSINESS INSIDER: GOOGLE DEVELOPING “INTERACTIVE VIDEO ADS”According to Business Insider, Google CEO Eric Schmidt recently spoke about “interactive video ads,” a concept Schmidt said is “on the way.” Basically, the ads be “mini-Web pages…that means they could allow Web users to watch a video, leave a comment and see real-time updates within the ads that are more customized to their interests.” Read more from Business Insider here.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
massive expenses in no time,” writes Celia Hirschman of 
