Enjoy great online radio at AccuRadio




RAIN 7/13: Study hints consumers happy to stick with 1 or 2 devices for streaming music

Posted on: 07/13/2010

FEWER THAN 1 IN 10 LISTEN ON BOTH PC AND MOBILE PHONE

A new study from Forrester Research found that users cling to one, maybe two, devices to listen to digital music. For example, 23% of testers used both a PC and a mp3 player to listen to music, while only 9% used a PC and a mobile phone. That’s compared to 41.6% that used a PC to listen to digital music and 32.5% that used an mp3 player.

This information has implications for music services that have built their models on allowing users to access their music across a whole range of devices. “It’s not realistic to expect the average consumer to use large number of devices for music consumption,” said Forrester analyst Mark Mulligan. “It’s much more likely that they will consolidate their behavior around a couple of devices.” Billboard has more on the story here.

ANALYSTS PREDICT DISPLAY AD MARKET TO SOAR TO $15B BY 2014

Online and mobile display ads will grow quickly over the next 5 years, even surpassing the growth of search ads, according to analysts at PiperJaffery. They predict display ads will generate $15.7 billion by 2014. Why? “New abilities to target audiences, and better ads in videos, mobile Web pages and the like.”

Targeting is especially important because analysts say consumers have become “desensitized” to typical ads. A great glimpse of future possibilities is Apple’s iAds mobile platform, which delivers dynamic, targeted and interactive display ads (RAIN coverage here and here). “App developers are indeed reporting higher click-through rates with the ads [from Apple], although much of that could be because of the hype surrounding Apple’s effort,” The New York Times reports (here).

KCRW’S HIRSCHMAN: SX HAS BECOME A “BUREAUCRATIC MONOLITH

“The little collection agency has grown into a bureaucratic monolith with massive expenses in no time,” writes Celia Hirschman of KCRW of SoundExchange. Hirschman (pictured right) has dedicated two “On the Beat” programs to SoundExchange, which you can find here and here. “While I don’t think they are bad guys, I do think the organization is fundamentally flawed in how it interprets its business,” she continues.

“While SoundExchange collects royalties from streaming media sites, it does not treat all streaming transmissions equally. The organization sees itself as the arbiter of copyright negotiation, forcing certain webcasters and stations to pay the highest market rate possible and asking little or nothing of others.”

BUSINESS INSIDER: GOOGLE DEVELOPINGINTERACTIVE VIDEO ADS

According to Business Insider, Google CEO Eric Schmidt recently spoke about “interactive video ads,” a concept Schmidt said is “on the way.” Basically, the ads be “mini-Web pages…that means they could allow Web users to watch a video, leave a comment and see real-time updates within the ads that are more customized to their interests.” Read more from Business Insider here.



share:  del.icio.us.  post this at del.icio.us  Reddit  post this at Reddit  Digg  post this at Digg  Yahoo   post this at Yahoo! my web  Wink   post this at Wink  Windows   post this at Windows Live  Google  post this at Google Bookmarks  Newsvine  post this at Newsvine

Comment

Commenting is closed for this article.


Blogroll
AccuRadio is powered by...
Conference schedules
Sep. 12 SF Music Tech Summit: San Francisco, CA
Sep. 13 RAIN Summit Chicago @ NAB/RAB RadioShow: Chicago, IL
Sep. 14-16 NAB/RAB RadioShow: Chicago, IL
Sep. 24 IBS Radio/Webcast Conf.: Chicago, IL
Oct. 6-7 Digital Music Forum West: Los Angeles, CA
Oct. 13-14 Digital Content Summit/Music: New York, NY
Oct. 18-22 CMJ Music Marathon: New York, NY
Oct. 27-30 CBI Fall Convention: Orlando, FL
Nov. 5 IBS Radio/Webcast Conf.: Boston, MA
Nov. 19 IBS Radio/Webcast Conf.: New York, NY
Dec. 3 IBS Radio/Webcast Conf.: Los Angeles, CA