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RAIN 7/15: In-car Net radio could redefine how listeners think of radio, analysts say

Posted on: 07/15/2010

DIY SOLUTIONS HINT AT CONSUMER DEMAND FOR IN-CAR NET ACCESS

The signs that people want in-car Internet media — Net radio included — are becoming clearer and clearer. A recent study by Autobytel found that 68% of folks 35 and under want in-car web access. Moreover, even though in-car web solutions are coming soon from Ford, BMW, Pioneer and others (as demonstrated in the video at right), consumers aren’t waiting. They’re bringing Internet radio into their cars themselves, either through smartphones or carputers (computers and displays installed in car dashboards). Even iPads have been installed in car dashboards (RAIN coverage here and here).

This DIY activity perhaps signals a greater consumer demand for in-car Net access, meaning — as Fred Jacobs of Jacobs Media writes (here) — that “in-car streaming will be a huge deal.” And it will have implications for how consumers think of radio. For instance, the way radio is delivered (AM, FM, satellite, Internet) will become less important than the content of each radio channel.

To Ando Media’s Jordan Mendell (here), that means “companies like XM Sirius, will stop spending millions of dollars keeping their satellites in orbit and instead focus on creating great content and using the Internet to distribute it.”

In this new world, radio stations will be “judged, evaluated, and accepted or rejected” just like on cable TV, Jacobs writes. He recommends then that broadcasters take a long hard look at their stations, because they’ll soon be judged right alongside Pandora, Slacker, Last.fm and the thousands of niche web radio streams.

SEE SPEAKER LIST AND AGENDA FOR SATURDAY’S RAIN SUMMIT MIDWEST

The Conclave Learning Conference began this morning and on Saturday, July 17, the first-ever RAIN Summit Midwest gets underway. Yesterday we announced the Summit’s agenda and speaker list, which you can find here. You can find out more about RAIN Summit Midwest, and register, right here. We hope to see you there!

RAJAR: 20% OF UK SMARTPHONE OWNERS HAVE DOWNLOADED RADIO APP

A new study from RAJAR found that around 1.4 million UK smartphone users have downloaded a radio application. Of those users (20% of all smartphone users in the UK), 53% use a streaming radio app weekly.

The study also found that 31% of respondents said they had ever listened to Net radio — up from 27% in November 2009 — and 13% of adults 15 and up had ever listened to radio on a mobile device. MediaTel has more coverage here.

ANDO WEBINAR ON MAY WEBCAST METRICS IS TODAY

Ando Media’s webinar on the Webcast Metrics for May 2010 will be held today at 4pm ET (3pm CT). You can register to attend the webinar for free here. You can also find RAIN coverage of the May rankings — including Kurt Hanson’s analysis — here.



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