 RAIN 7/15: In-car Net radio could redefine how listeners think of radio, analysts say ·Jul 15, 10:36 AM DIY SOLUTIONS HINT AT CONSUMER DEMAND FOR IN-CAR NET ACCESSThe signs that people want in-car Internet media — Net radio included — are becoming clearer and clearer. A recent study by Autobytel found that 68% of folks 35 and under want in-car web access. Moreover, even though in-car web solutions are coming soon from Ford, BMW, Pioneer and others (as demonstrated in the video at right), consumers aren’t waiting. They’re bringing Internet radio into their cars themselves, either through smartphones or carputers (computers and displays installed in car dashboards). Even iPads have been installed in car dashboards (RAIN coverage here and here).This DIY activity perhaps signals a greater consumer demand for in-car Net access, meaning — as Fred Jacobs of Jacobs Media writes (here) — that “in-car streaming will be a huge deal.” And it will have implications for how consumers think of radio. For instance, the way radio is delivered (AM, FM, satellite, Internet) will become less important than the content of each radio channel. To Ando Media’s Jordan Mendell (here), that means “companies like XM Sirius, will stop spending millions of dollars keeping their satellites in orbit and instead focus on creating great content and using the Internet to distribute it.” In this new world, radio stations will be “judged, evaluated, and accepted or rejected” just like on cable TV, Jacobs writes. He recommends then that broadcasters take a long hard look at their stations, because they’ll soon be judged right alongside Pandora, Slacker, Last.fm and the thousands of niche web radio streams. SEE SPEAKER LIST AND AGENDA FOR SATURDAY’S RAIN SUMMIT MIDWEST The Conclave Learning Conference began this morning and on Saturday, July 17, the first-ever RAIN Summit Midwest gets underway. Yesterday we announced the Summit’s agenda and speaker list, which you can find here. You can find out more about RAIN Summit Midwest, and register, right here. We hope to see you there!
RAJAR: 20% OF UK SMARTPHONE OWNERS HAVE DOWNLOADED RADIO APP A new study from RAJAR found that around 1.4 million UK smartphone users have downloaded a radio application. Of those users (20% of all smartphone users in the UK), 53% use a streaming radio app weekly.
The study also found that 31% of respondents said they had ever listened to Net radio — up from 27% in November 2009 — and 13% of adults 15 and up had ever listened to radio on a mobile device. MediaTel has more coverage here. ANDO WEBINAR ON MAY WEBCAST METRICS IS TODAYAndo Media’s webinar on the Webcast Metrics for May 2010 will be held today at 4pm ET (3pm CT). You can register to attend the webinar for free here. You can also find RAIN coverage of the May rankings — including Kurt Hanson’s analysis — here.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
