RAIN 7/19: RAIN Summit East set for Tuesday, 9/28
WASHINGTON D.C. SUMMIT TO LEAD OFF NAB RADIO SHOWWe’re happy to announce today that RAIN Summit East will take place Tuesday, September 28 in Washington D.C. just before the NAB Radio Show. This will be the second RAIN Summit to take place at the NAB Radio Show, following last year’s well-attended gathering in Philadelphia.
It’s sure to be an exciting day of informative panels, entertaining speakers and plenty of new ideas. Plus, we’ll announce the winners of the RAIN Internet Radio Awards (more information here). For a taste of what a RAIN Summit is like, be sure to read our coverage of this weekend’s RAIN Summit Midwest at Conclave below!
For more details on the NAB Radio Show, head here. We’ll soon announce the Summit’s location, time, registration fee and more information, so stay tuned.
“If I hear Michele Obama tell me one more time about my kids dying, I am going to throw a brick through my computer,” said Journal Broadcast Group’s Tom Land, referring to one apparently overplayed recorded PSA. “Why don’t we have rules for our streams like we have rules for our terrestrial product?”
Among the many ideas presented for filling that time were promos, “This Day in Music History” features or music news, “weird news,” fun stats, “Best of” segments of previous shows and more. Streams allow you to experiment, panelists said, so get creative.
“Podcasting is the future of personality radio,” said radio legend Steve Dahl in his keynote presentation. His show is downloaded around 15,000 times a day “without any serious marketing,” Dahl (pictured right with his “pie” chart) said. That said, he’s found listeners “haven’t quite been able to make the jump” to podcasts, telling him “I miss hearing you on the air.”
Consumers who use streaming music services could only remember one or two such services, and it was usually Pandora, according to Coleman Insights president/COO Warren Kurtzman. But “that’s an opportunity,” he said. Kurtzman previewed the results of their new “Secrets of Streaming Audio Success” study. Coleman found that people use streaming services for the music discovery, ubiquity and personalization. The full results of the study will be revealed for the first time at RAIN Summit East (see above story).
RAIN publisher and AccuRadio CEO Kurt Hanson (pictured left) also delivered his “State of the Industry” address, in which he argued that we’re entering a fourth golden age of radio — driven by the Internet. Among the questions still unanswered by this new age though, he said, is whether broadcasters will get on board. “There’s no question this will be a golden age of radio, the only question is whether the current big-name broadcasters be part of it. Or are they going to refuse to participate and let a new set of players become the new broadcasters,” he said.
And that’s just the tip of the iceberg! There was way more information, ideas, discussions and content at the Summit than could ever fit here. Thanks to everyone who attended and to AllAccess.com and Coleman Insights for making the Summit possible. To be a part of the informative and entertaining event that is a RAIN Summit, be sure to register soon for RAIN Summit East (details above).
Listeners have access to 130 CBS Radio stations plus AOL Radio’s and Yahoo! Radio’s online-only channels (for a total of over 600 stations).
According to the company press release, CBS is finally integrating Last.fm’s “scrobbling” technology for music listeners. Listeners can download the Scrobbler software, which keeps track of which artists the user listens to most, and then generates other music recommendations and can create personalized radio channels based on that info.
Since acquiring the Last.fm music service in 2007, observers have waited for the radio company to introduce the technology to CBS Radio’s online listeners. A few years ago, the company even demonstrated what appeared to be a “parallel” technology called Play.It. It appears now that CBS is finally enabling its more traditional music properties with the systems developed by Last.fm. CBS also says Last.fm will power artist info, bios, photos, tour info and music recommendations.
Along with the musical offerings, CBS says the player integrates news feeds and blog content from hundreds of music, news and sports sources.
The press announcement also boasts innovative new ad opportunities, like “more ad placement opportunities, including a visual history of audio spots heard while listening to the stream, and improved audience measurement,” and “leave behind” display ad units for all instream ads. Look for a full review of the new CBS Radio platform in RAIN soon.
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