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RAIN 7/22: Radio should seek royalty deals that secure online benefits, says Oxenford

Posted on: 07/22/2010

SETTLEMENT NOW COULD LEND LONG-TERM CERTAINTY TO RADIO’S ONLINE FUTURE

Though lawmakers, broadcasters, and the record industry are still tussling over establishing a performance royalty for radio, industry attorney David Oxenford recommends broadcasters consider possible settlements that bring long-term certainty and even benefits — especially for online streams.

“As digital operations become more and more important to broadcasters,” Oxenford writes, “there could be concessions from the record labels on the streaming royalties and other digital uses of music that relieve broadcasters from some of the concerns that hold back many broadcasters from fully exploiting the potential of their Internet and mobile applications.”

But broadcasters should also look for long-term certainty and seek “a guarantee that [a] lower rate would not be characterized as an anomaly in the next decade.” In other words, writes Oxenford, broadcasters should make sure they don’t eventually find themselves in a predicament similar to Internet radio’s, paying 60% of revenues like Pandora did in 2009.

You can read Oxenford’s full article on AM/FM performance royalty possibilities here.

SNL KAGAN WEBINAR: RADIO’S DIGITAL EFFORTSESSENTIAL FOR FUTURE GROWTH

Radio’s digital revenues will reach $1 billion by 2015, panelists predicted at SNL Kagain’s Internet radio revenue webinar yesterday. And though digital earnings are only a small part of radio’s total revenues — that $1 billion in 2015 would be 5.3% of radio’s total revenues — panelists said digital efforts should be “considered essential for radio broadcasters’ future growth.”

Panelists included CBS Radio VP of National Digital Sales Adam Goldman, Pandora’s Director of Audio Sales Les Hollander and Katz 360’s Sales VP/Manager Tom Perry. SNL Kagan’s Justin Nielson and Robin Flynn moderated the discussion. All Access has more coverage here.

PANDORA HITS 60 MILLION U.S. USERS

At the New Music Seminar on Tuesday, Pandora CTO Joe Kennedy revealed that the service now has 60 million registered U.S. users and that 22 million of those used Pandora within “the last few days.” Additionally, said Kennedy, Pandora generates around $10 million in music download annual sales — a figure Billboard thinks is actually too low. They put the figure (here) at around $12 million.

SNEAK PEEK AT STREAMING RADIO ON WINDOWS PHONE 7

Microsoft’s newest effort to break into the smartphone market is Windows Phone 7 — a new operating system that we should see in the wild before the end of the year. WMPowerUser.com stumbled across a video sneak peek at a streaming radio application built in to Microsoft’s new OS.

It’s pretty bare bones, but it does show that media — and Internet radio — will certainly not be forgotten on Windows Phone 7. Read more here.



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