 Memorial Day cliche' ·May 27, 10:19 AM Programming legend Lee Abrams sent out the following “think piece” to “For your [Memorial Day] holiday media amusement… “Woke up today — watched Chicago’s channels 2, 5, 7, 9 as well as Weather Channel, CNN, and others. The big story: “Interview with the distressed traveller in front of the departure monitor at a major airport… Whining about delays… Reporter talking about the heavy traffic expected… Stock film of a 737 takeoff… A smarmy comment and ‘Back to you, Bob…’ “Other than the SAME format for the story on every station, that’s been used for 40+ years, there’s no usable information. “Imagine graphics giving you REAL facts: Best/worst travel hours… expected delays… insights on coping IF you are travelling. OR a simply more interesting interpretation of the story — as pilots, we know of dozens of very cool graphic presentations of air traffic congestion. “The point: This is media autopilot at its best… when it’s NOT hard to make this omnipresent story interesting and informative.” ———————- Kurt again. So, the question this could raise is this: What are YOU doing that’s an overworked and outdated cliche’ that, if you applied a little creativity, you could do much better? share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
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his e-mail list today (reprinted with permission):
