Out of the mouths of babes: "HD = Huh?"
Viewpoints.com is a cool new website on which thousands of typical consumers are rating many thousands of different products and services — from Cheerios and iPhones to local restaurants and dentists.
In exploring the site, I came across a user review of the Boston Acoustics HD Radio that nicely sums up the problems that the radio industry is having with launching HD Radio. (I liked a recent HD Alliance press release saying, basically, “We’re doing great — the only remaining step is getting consumer acceptance!”)
Specifically, the problem is: To a typical consumer, the whole deal makes no sense.
Here’s the consumer’s review:
HD Radio Background: HD radio is as unnecessary as it is cool. HD radio is supposed to have better sound quality relative to non-HD radios, though I can’t quite pick up the difference. HD radio’s key benefit is that it provides users with MORE access to their favorite local stations.
“Huh?,“ you may say. Well, most of your local favorites also have other stations that are only available in HD (for example, 93.1 AND 93.12, etc.). While these ‘extra’ HD stations may thematically align with their terrestrial brethren, these other ‘only available in HD’ stations do not carry advertising and are a little less ‘commercial’ in what they broadcast.
As with all radio, HD is regulated by government and currently ads are not allowed on HD stations. In this sense, HD is a bit like satellite (although not nearly as content robust).
Boston Acoustics HD Radio: The Boston Acoustics HD radio is very nice looking. It is quite portable, although does not run on batteries. It would make a nice alarm clock for a couple as it has two alarms that can be set for different times. Moreover, there is an AUX option for easy ipod connection.
HD radio by Boston Acoustics is one of those unnecessary luxuries. I rarely use it, but it looks nice in our guest room. However, with a price tag of $300, one might find something more appealing.
Kurt here again. Let’s review:
This is why HD Radio, despite allegedly being last year’s biggest radio advertiser (in terms of the value of the donated time), is getting nowhere. (Which, by the way, on the surface does not appear to speak well to the power of radio advertising.) If the concept’s flawed, execution can’t save it.
Read that consumer’s full review on Viewponts.com. But note that “Huh?” really sums it up nicely.
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