 With Vice investment, Viacom has a LABORATORY for web programming ·Nov 19, 03:44 PM The lead story in today’s New York Times “Business Day” section is about about a magazine called Vice and an associated video website called VBS.tv, and how Viacom’s MTV Networks has made an investment in it, in return for which “MTV gets a low-cost laboratory in which to experiment with Internet video programming.” That’s a great idea! Viacom gets this laboratory, the article says, “as it struggles to adjust to a world where online content is chipping away at television’s dominance.” In case my point is not yet obvious, just replace “video” with “audio” and “television” with “radio” above, and you have a perfect parallel for what would make sense for a progressive terrestrial radio broadcaster. (As Tracy Jordan exclaimed to Liz Lemon in the “30 Rock” pilot, talking about the white man injecting AIDS into Chicken McNuggets, “It’s a metaphor!”) MORE TO FOLLOW share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
Comment Other blog entries Can't tell your royalty dispute players without a scorecard? Here's a scorecard NEWS UPDATE: Is NAB trying to kill webcasting bill? Why we launched Slipstream Radio Podcasting: Fad or trend? Labor Day musings: Blame it on bad luck...again? Must Pandora die? Kurt's summary of the Internet radio royalty dispute iPhone's radio apps are a canary in a coal mine Part 2: DI's Ari Shohat on how to grow audience Digitially Imported's Ari Shohat reveals how he built a huge global audience |
